Video Marketing For The Web Training Course

video marketing

Spectacle offers a variety of different training courses. If you work for a business, start up, NGO or charity this might be your chance to learn how to use digital video for marketing purposes.

Hiring film crew or attending a training course to learn video skills can be expensive. However, Spectacle’s video marketing for the web course is affordable and can help you to boost business.

If you work for a business, start up, NGO or charity then our course could be beneficial to you, by offering advice on using digital video to advertise, target and fundraise.

By 2017, video will account for 69% of all consumer internet traffic according to a study by Cisco. Online video is quickly becoming a key means for people to satisfy information and entertainment needs, and has become the future for marketing.

Video has the biggest potential reach on the web, Youtube receiving more than 1 billion unique visitors every month. Meaning Youtube receives the second most visitors on the whole of the web, after Facebook.

We schedule courses at our premises in London regularly over the year but are also available to come and teach at institutions. The course has recently been taught at Cambridge University Press and several Borough Councils. We have received excellent feedback.

Freelance Marketer Ella gave excellent feedback and said :

I was looking for a cost effective course to extend my marketing skills to be able to offer short digital video production for my clients. As a freelancer, a lot of courses I looked at were too long, with content I didn’t need, and frankly too costly. Of course, part of me thought the Spectacle course was a suspicious bargain, but testimonials were strong and I liked how ‘real world applied’ the content looked. 

I needn’t have worried. Mark has a skill to extract exactly what you need from the course and flex content to suit you. My photography skills were basic at best, and decades old, but very swiftly updated!  Hands on use of high quality camcorders straightaway means that you fly out of the blocks on that, and find yourself filming around Clapham getting the feel of things very quickly indeed. By the end of day one we’d interviewed, reviewed framing, focus and exposure issues, and – most eye opening to me –  got the hang of how to record broadcast quality audio. Not to give too much away, by the end of day two we were in post production…

For me, the key was Mark’s ‘mindset’ approach. So, of course, my technical skills will need hours of practice over the next few weeks, but unless your training gives you the mindset of a film maker, you might as well work your way through the manufacturer’s manual. Mark covers how to keep swapping your hats, from thinking like a sound engineer to how to capture plentiful footage that’s filmed in a away that doesn’t prompt a performance or reaction, to maintaining the story thread (and safe files) through the edit process.  

On editing, I have even less background than photography. But there’s hands on time again, and most importantly a really in-depth comparison of software you can use, with differing tools and screen layouts. The same goes for kit options – there’s no pressure to buy any one brand or configuration, and Mark discusses what you’re likely to need specific to your setting.  I have confidence now to choose what will suit me best, and even where to hunt for 2nd hand, which is a quantum leap from where I was 

Would I recommend Spectacle? Only grudgingly – it’s my secret support system now, and I’m not sure I want to share… I shall definitely be going back.

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 

 

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

7 (More) Reasons Why Video is Important for Business

Using video on your website can help to boost business, here are 7 reasons why.

1. A study by Aim clear shows that search results with video have a ‘41% higher click through rate than plain text’.

2. Video marketing is 53 more times likely than plain text to rank on the first page of googles search results.

3. Video can transform your website by being visually appealing. When visitors to your site are given the choice of whether to watch a video or read a piece of text, the majority will choose to watch a video.

5. Marketing Sherpa discovered individuals spent 100% more time on pages with videos on them.

6. “A video is worth 1.8 million words” – (James Mcquivey – Forrester)
The average web attention span is 5 minutes, meaning video is an effective way of getting information across to the audience quickly.

7. Visuals are transmitted to the brain 60, 000 times faster than text.

There is a growing demand for websites to include video . Our courses are short and affordable compared to others around, and it is cheaper to train employees to use video than hiring a film crew. Recently, Spectacle have provided training courses in video production for Cambridge University Press and several Borough Councils.

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 


 

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Spectacle Delivers Video Training to Borough Councils

IMG_1813

Spectacle has recently been asked to provide training in digital video production and editing to the communications teams at a number of borough councils.

As well as sessions using traditional video equipment, we delivered training on producing high quality results using technology most people already have to hand: smartphones and iPhones to video, and iPads and tablets to edit.

What we invariably heard during the training sessions is that local government is experiencing an increasing demand to expand into online video content to engage modern audiences. Our training can help tap into this, on a budget.

After a highly successful session in Watford, we caught up with Angela Farrance, senior communications and engagement officer, to see why she had decided to organise the training, and if it was something she would recommend to other local authorities.

SPECTACLE: Why did you decide to arrange video training for your team? 

ANGELA: We work for a local authority, and want to promote our services, activities and places to visit in the most accessible and fun way, to a wide range of people.

Why did you choose Spectacle? 

I liked the flexibility that Spectacle offered; the training was completely bespoke and reactive to our needs, but still covered everything we wanted to learn.

Did the training meet your expectations? 

Yes, the team had varying levels of experience, and all felt it was a really well spent few days. Everyone is very keen to get started!

What part of the training did you enjoy most? 

The post-production was really good fun; seeing how everything comes together. Everyone really enjoyed the session on interview techniques too – really useful!

What part did you find most useful? 

All the hints and tips for capturing good footage – and then the post-production day. 

How do you plan to use the training now you have completed the course? 

We are going to start building a library of footage from around the town; and will capture each of our events this season. 

Do you think other local councils could benefit from the training? 

Yes absolutely. Local media are increasingly looking to increase their video content online – we have found that the videos we send in are invariably used by local media outlets, and they achieve a fantastic reach on social media.  

Would you recommend the training?  
I would recommend the training, and already have to fellow comms officers in Hertfordshire. Mark made the sessions fun, accessible and everyone is really excited to get filming.  

 Thanks Angela!
If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 


 

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Our Video Production Weekend training course is short, sharp, affordable and receives outstanding feedback every time

Our Video Production Weekend course is always popular: short, sharp and affordable, it’s a great way for anybody interested in filmmaking to get started, to revive old skills or even just to test the water.

We teach comprehensive, ‘future-proof’, transferrable, video production skills that don’t restrict participants to using specific equipment or working under specific conditions. This makes the course accessible to people from a variety of different backgrounds, and suitable for people with a number of different aims.

For some people, the course is the beginning of a journey into filmmaking, that could lead to (or advance) a career or become a life long hobby. For others, it’s just an enjoyable, creative way to spend a weekend and try out something new. We’ve even had participants given a place as a gift.

Regardless of their motivations, signing up for the course is something our participants never seem to regret; we have mountains of positive feedback building up, and many people come back again and again.

Recently, we’ve been working on redesigning the training pages of our website, to make them more user friendly and more informative. We plan to showcase our outstanding feedback on the new website, and in the process of sifting through it we’ve realised just how much we have gathered over the years. Here’s a small preview…

Cat: “It was great to learn so much and excellent to do something different at the weekend.”

Graham: “[The course] covered the essentials of video production with an experienced professional. Certainly interested in taking more courses in the future.”

Masa: “It was very good to learn through practice in a comfortable learning environment, with people who had the same aim of learning. Thank you, it has been a great course!”

Ella: “It is clear and thorough, covers a lot of information without feeling rushed.”

Bethan: “Both the theoretical and the practical parts of the day wound together really harmoniously — it was during the practical that I felt I really cemented my knowledge. It was very good for a beginner, I found the whole thing very informative and interesting”

Katie: “Very practical, good overall. Nice small group and individual attention”

Jason: “Practical, good advice on equipment, fun, entertaining”

Iain: “Hands on, confidence building, very enjoyable, informative, small group”

Zahra: “I found the section on learning the settings very useful, as it has set me up with a basic understanding so I can operate a video camera, which I couldn’t really do in a professional way before the course. I found all my expectations were met, I have learnt a lot and would definitely recommend”

Duncan: “I Found it consistently useful — classroom and practicals were both relevant. for my goals, I believe it provided what I needed”

Rob: “Great, hands on, technical course for beginner/intermediate – great price, very affordable and learnt everything I wanted”

 

 

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 


 

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Digital Video Production and Editing for NGOs, Charities and Community Organisations

We offer video production and editing training suitable for charities, NGOs and community groups who want to learn to produce their own video content to document and promote their work, to raise awareness, fundraise or campaign.

Our Four Day Filmmaking Course is just £500, it’s probably the cheapest option around and we believe it’s the best too, based on the feedback we receive from participants. The course aims to introduce participants to every stage of the documentary filmmaking process, so that afterwards they’re in a position to build on their skills on their own. Once you or your staff have learned to make your own video content you will be able to do this again and again, saving on the cost of hiring a film crew

There is an ever-increasing demand for high quality online video to get your message across and to reach audiencesDIY film making and successful use of no/low budget techniques can slash your production costs and actually improve the content you produce. Training existing staff or volunteers in the techniques of high quality digital film making is far more cost effective than hiring a film crew. But in addition to this, when people working on the ground record their own activities and events, capture client testimonials and document their work you can often get better results than with a hired film crew of strangers. Where your staff have built relationships and trust with your clients they can film more relaxed and interpersonal moments – moments that might elude an external film crew, making for a more direct and powerful film.

If you work in remote locations or developing countries, training your own staff to record their work could be particularly beneficial, potentially saving you a lot of money and ensuring your organisation achieves an end result which accurately reflects the nature of the project.

ABOUT THE TUTOR

Mark Saunders is an award-winning independent film-maker, media activist and writer. His expertise in the field spans over two decades.

He is currently running Spectacle Productions, a company which he founded in 1990. Clients have included Amnesty International, Channel 4, the Rowntree Foundation, the Howard League for Penal Reform, Council of Europe, Groundwork, the London Health Commission, and many others.

His films have been broadcast internationally and exhibited at galleries, including Tate Britain, the National Film Theatre, the Institute of Contemporary Art, Musee des Beaux-Arts,  the National Media Museum and the Photographers Gallery.

Alongside production work, in 1990 he was a founding member of INURA (International Network for Urban Research and Action). Mark has also been teaching for over 15 years, and has been a visiting lecturer at a number of institutions, including London School of Economics, the Royal College of Art, the London College of Communications, Bournemouth, Florence, and Coventry Universities. He is currently teaching at Birkbeck College.

For more information please email training@spectacle.co.uk

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 


 

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Digital Video Production for Anthropologists and Social Researchers Training Course

Book here

Spectacle offers a unique short course in digital video production techniques designed specifically for Anthropologists, Anthropology students and Social Researchers who want to learn to use video in their field research.

Spectacle is an award winning independent television production company specialising in documentary, community-led, investigative journalism and participatory media. We are a small, socially-minded company whose profits go back in to funding our community based work. Our training is affordable and efficient; we teach the basic techniques in just one weekend and we offer large discounts to students and unemployed people.

We schedule weekend courses for individuals regularly throughout the year at our premises in London. However, If you would prefer us to come to you, we are also able to bring our training to your university or institution and teach a group in digital video production techniques. In the past we have trained groups at the University of Cambridge, University of Lancaster, and the Amsterdam Institute of Social Science Research. We received excellent feedback on these courses:

Mark really knows his subject, and I found the course motivating, practical and enjoyable. I came out with loads of ideas.” Student at the University of Cambridge, Conservation Research Institute.

“In two days you really get a feel for what you can do with a camera, theoretically as well as practically.” Participant at the Amsterdam Institute for Social Science Research.

About the course

This is an intensive, hands-on, weekend training course with emphasis on developing your practical filming skills, participatory techniques, and do-it-yourself confidence that will enhance the quality and validity of filmed fieldwork material. The short, condensed and effective course will give all participants a solid foundation of practical knowledge and a working understanding of digital cameras, sound recording, and filming on location.

Feedback from former participants:

This is the type of course every anthropologist and social researcher should take” – Dr. Mattia Fumanti, Department of Social Anthropology, University of St. Andrews

Simple, uncomplicated approach to something people are interested in but perhaps scared of trying out.” – Julie Botticello, Research Associate, UCL

For a full interview with former participant Michaela Benson, Senior Lecturer in Sociology at Goldsmiths, University of London, see here: http://www.spectacle.co.uk/spectacleblog/spectacle-training-courses/interview-spectacle-training-demystified-the-film-making-process/

Details and How to Book

Our weekend course costs £240 or £120 concessions (students and unemployed people, with evidence). We are next running a course on 6-7 December 2013, and then the 10-11 January.

To book, please go here: http://www.spectacle.co.uk/projects_page.php?id=165

For more information on this course or others, see the training pages on our website: http://www.spectacle.co.uk/projects_page.php?id=496

If you want to know more about Spectacle’s work, or have any queries, please email training@spectacle.co.uk

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 


 

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Start ups, SMEs, Social Enterprises: use video to boost business

Book here

Video can transform your website, it is accessible, engaging and often more convincing than text. Once you have mastered digital video production for the web you can make pitch videos, explanatory videos and promotional videos to boost your business and brand.

Training existing staff to produce high quality digital video content for your website is far more cost effective than hiring an external film crew and can produce the same excellent returns. In addition to being more affordable, we believe that existing staff have the potential to advertise, demonstrate and spread the word about products and services that they thoroughly understand more effectively than outsiders.

Spectacle offers a three day course specifically designed to meet the needs of small businesses, start ups, social enterprises and charities, on set dates at our premises in London, or at a time convenient to you in your office or ours if you are booking for a group.

If you need additional or different training, we can design and run a training course specifically for you.

Seven reasons why you should make videos for your website

  1. Using video on your website could improve your brand. Research by Axonn Media suggests that seven in ten people view brands more positively after watching video content about them.
  2. Hub TV suggest that embedding video on your homepage could increase your click through rate by 30%.
  3. According to research by Invodo, people will stay on a website longer if it has a video. Three out of five consumers will invest two minutes in a video that explains a product they are thinking of purchasing whilst 37% will watch over three minutes.
  4.  Videos can boost SEO. According to research by Forrester, an indexed video may have up to 50 times more chance of ranking on the first page of a google search than a page of text.
  5. Video better suits smartphone viewing – research shows that on mobile devices people spend less time on average browsing a website, video can be quicker to absorb than text.
  6.  According to eMarketer more than 50% of marketing professionals say that video content has the best return on investment (ROI).
  7.  Videos are easy to share on social mediaThis means they can go viral.

For more information email training@spectacle.co.uk or go to http://www.spectacle.co.uk/projects_page.php?id=500 for information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 


 

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

JOURNALISTS, learn film

Many postgraduate journalism courses now include modules in documentary filmmaking as part of the syllabus. Students often have the option of producing a short film as a final piece. This is indicative of the increasing demand for and relevance of multimedia skills in a competitive and necessarily evolving media industry – publications like the Guardian and the Telegraph now produce video content for their websites, following the example of innovative, comparatively new media outlets such as VICE.

However MA Journalism courses aren’t something everyone can afford to do, costing up to £14,000 and requiring a year of full time work. Spectacle offers a short, sharp, affordable (starting at £240/£120 concessions) alternative with our two and four day courses in digital video production and editing.

We aren’t rubbishing postgraduate degrees or suggesting that we offer the equivalent of a terms hard work; we can’t teach you what to make a film about (although we can help you get started) or how to structure your ideas, but if you are a self-starter with some experience of journalism or a natural talent for it you are probably full of ideas about stories and how to structure them anyway. Our concise courses can equip you with the practical knowledge necessary to unlock this.

In four days we aim to give participants a complete introductory set of practical skills that they can build on in their own time. We do this by taking them through a ‘real life’ project (don’t worry, everyone involved knows it’s a training exercise, so you’re allowed to mess up!) – from brief to production to post production to uploading a finished clip online or burning it on to DVD.

In our weekend courses we teach comprehensive video production skills and we offer the option of progressing on to further post production training at a 15% discount.

Mark’s decades of experience means we receive impeccable feedback from almost all participants and have never had anyone leave unsatisfied or without promises to recommend us to their friends.

Train with us and take advantage of a new career space that has opened up between journalism and filmmaking. For dates and prices go to www.spectacle.co.uk/training or email training@spectacle.co.uk

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 


 

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Four day course receives excellent feedback, inspires new filmmakers

Trying to decide which course is best for you?

We asked former participants, Sophie Parker and Oscar Wilson, for some extra feedback including why they took the 4 day course and how it has benefited them.

oscarmarksophie

Right to left: Sophie Parker, tutor Mark Saunders and Oscar Wilson on site at the course project.

SOPHIE

Why did you choose the four day course?

I chose the four day course because I had been considering getting into documentary film making and wanted to do a course that was suitable for beginners.

What did you like most about the course?

“I liked that it was slightly longer than the weekend courses so [I] learnt more and got to do a mini project, I liked the size of the group which meant you really felt like you were getting one to one tuition and always had something to do, it also meant the group bonded and really helped each other out.

Since completing the course, have you had the opportunity to use the skills you learned?

I haven’t had the opportunity to use my skills yet but I have made arrangements to do some work experience at another production company where I hope to further hone the skills I have acquired and be able to go onto producing my own films.

Would you recommend the four day course to other people and if so, who?

I would definitely recommend the four day course to anyone that had a slight interest in film production whether as a career or as a hobby.

OSCAR

oscar2

Why did you choose the four day course?

I was asked whether I wanted to take part in the course as training for a future project.

What did you like most about the course?

What I liked most about the course was the indepth nature of it. The fact that I was taught the essentials so if I wanted to go out and film a documentary now I could – not to the standard of a seasoned professional, however I have the tools, I just need the seasoning!

What has stayed with you the most?

I don’t know what has stayed with me the most because I don’t feel like it has ended in a way, I’m still trying to hone in on all the learning that was done.

Since completing the course, have you had the opportunity to use the skills you learned?

Since completing the course I have begun to use various aspects of the course in order to continue working on a documentary project. First, essential organisation and creating a cooperative atmosphere with your subjects – this is something that I feel is not offered as part of your average course. Therefore if you want the gems in how to go about things – go to Spectacle.

What are your plans for the future?

My plans for the future are at the moment beginning with the raw: “GET A CAMERA” ASAP! Then there is not much to hold me back – maybe some sound equipment then I can tackle any subject I can get close enough to!

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Spectacle will make a film about Rectory Gardens housing co-operative

image1

Spectacle has met several times with members of a housing co-operative based in Rectory Gardens, Clapham, to discuss making a film about the street and its community ahead of residents planned, impending eviction by Lambeth Council. We ran an extremely successful four day training course around the project. This served the dual purpose of giving participants the opportunity to experience working on a real commission and kick-starting filming.

We received excellent feedback from course attendees and an enthusiastic response from many Rectory Gardens residents. As a result, we have more training courses scheduled in for the Autumn and we hope to start production on the Rectory Gardens film for real in the near future. Eventually we aim to produce a short film that may help the campaign of residents who choose not to settle, and serve as a record of life on the street for those who have decided to reluctantly accept the Council’s offer of rehousing.

The Rectory Garden Housing Co-operative came into being in the 1970s, when houses on the street – an L-shaped mews attached to Rectory Grove – were compulsorily purchased by the Council and then left empty. People who moved into the empty buildings were allowed to stay on ‘short life’ tenancies – for almost 40 years in some cases. The residents made the houses habitable, tended the gardens and in many cases brought up families there. They also formed a housing co-operative, with a ‘self-help’ agenda – members exchanged skills and supported each other; they taught themselves and each other to maintain the houses – in (at least) one case learning to plaster ‘on the job’. The result is a vibrant and eclectic street, with an old bombsite for a garden and a small pack of cats to keep out the mice. In contrast to a sterile and ugly gated-community redevelopment in the mews next door the street is idyllic, a hub of community that contrasts the bleakness of many residential parts of London.

image2

However some residents say they have been unable to fully enjoy their homes, instead living with constant anxiety as Lambeth Council – which ironically self-describes as a ‘co-operative council’ – has sporadically put pressure on them to leave. This came to a head in 2011, when the Labour party began systematically targeting all ‘short life’ properties in the borough. Under immense pressure and facing dubious, underhand tactics – including the employment of property guardian company Camelot to help prise tenants out and stop new ones moving in – many residents have now settled and been rehoused, or are awaiting to be rehoused within the borough. Lambeth Council have offered Rectory Gardens residents priority in selectively applying for available council houses.

Many residents, however, persist in fighting to keep their homes, despite the risk of having to pay enormous legal fees if they lose.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca