Many charities, NGOs and community groups find online video an indispensible way to promote their work, to raise awareness, to fundraise or to campaign. But outsourcing video projects to production crews is extremely expensive, and may not produce the best results. We can train Communications Officers and Marketing Teams to produce high-quality video in-house, instead.
The course aims to introduce participants to every stage of the documentary filmmaking process, so that afterwards they’re in a position to build on their skills on their own. Once you or your staff have learned to make your own video content you will be able to do this again and again, saving on the cost of hiring a film crew
Not only is training existing staff or volunteers in the techniques of high quality digital film making far more cost effective than hiring a film crew, but the results can be better. When people working on the ground record their own activities and events, capture client testimonials and document their work you can often get better results than with a hired film crew of strangers. Where your staff have built relationships and trust with your clients they can film more relaxed and interpersonal moments – moments that might elude an external film crew, making for a more direct and powerful film.
If you work in remote locations or developing countries, training your own staff to record their work could be particularly beneficial, potentially saving you a lot of money and ensuring your organisation achieves an end result which accurately reflects the nature of the project.
Our Video Marketing Course always receives oustanding feedback.