Tag Archives: video training for professionals

Same courses – new format!

Posted on by
Reply

One and a half years ago life for everyone changed irrevocably. Some of those changes have been worse, but some have been better. 

At Spectacle one of the better changes has been moving all our courses online, and this means they have opened up to students from all around the world. Our original scheduling made attendance difficult in some parts of the world. We were all astonished by our participant from the west of the US who woke up at 2am each day to join classes! 

To make the scheduling more globally friendly, we are now running all our courses including: Participatory Video, Anthropology and Social Research, Filmmaking, Video Production, Marketing, Editing, and Smartphone Video in two different formats. 

The content of the courses is the same in both formats – we encourage you to choose whichever suits your schedule!

Intensive 

This programme is designed for those in or near the UK time zone. If you choose to take one of our courses in an intensive format, all your sessions will take place within a two week period. Some courses are only 1 day, while others are up to 7 days. These sessions all take place during full days running from around 9am- 5pm London time. 

Day/Night School 

This programme is designed for those in a more global range of time zones. If you choose to take one of our courses in a Day/Night School format, all your sessions will be two half-days a week within a four week period. The number of sessions you attend depends on the course you are taking. Some courses are taught in only 1 session, while others are up to 11. These sessions all take place during half days running from around 3pm- 6pm London time. 

The dates of each course in both formats is listed on our website. Each format will be offered three times during the year. If you wish to spread your courses over several programs or times, just email us at training@spectacle.co.uk and we can arrange a schedule together.

Another option is to go bespoke…

Bespoke

We also offer bespoke training either one-on-one or to groups. These can be arranged to fulfil your specific needs. Bespoke training can be built around your project so you can book sessions at your convenience and get the advice you need.


Start ups, SMEs, Social Enterprises: use video to boost business

Posted on by
Reply

Book here

Video can transform your website, it is accessible, engaging and often more convincing than text. Once you have mastered digital video production for the web you can make pitch videos, explanatory videos and promotional videos to boost your business and brand.

Training existing staff to produce high quality digital video content for your website is far more cost effective than hiring an external film crew and can produce the same excellent returns. In addition to being more affordable, we believe that existing staff have the potential to advertise, demonstrate and spread the word about products and services that they thoroughly understand more effectively than outsiders.

Spectacle offers a three day course specifically designed to meet the needs of small businesses, start ups, social enterprises and charities, on set dates at our premises in London, or at a time convenient to you in your office or ours if you are booking for a group.

If you need additional or different training, we can design and run a training course specifically for you.

Seven reasons why you should make videos for your website

  1. Using video on your website could improve your brand. Research by Axonn Media suggests that seven in ten people view brands more positively after watching video content about them.
  2. Hub TV suggest that embedding video on your homepage could increase your click through rate by 30%.
  3. According to research by Invodo, people will stay on a website longer if it has a video. Three out of five consumers will invest two minutes in a video that explains a product they are thinking of purchasing whilst 37% will watch over three minutes.
  4.  Videos can boost SEO. According to research by Forrester, an indexed video may have up to 50 times more chance of ranking on the first page of a google search than a page of text.
  5. Video better suits smartphone viewing – research shows that on mobile devices people spend less time on average browsing a website, video can be quicker to absorb than text.
  6.  According to eMarketer more than 50% of marketing professionals say that video content has the best return on investment (ROI).
  7.  Videos are easy to share on social media. This means they can go viral.

For more information email training@spectacle.co.uk or go to http://www.spectacle.co.uk/projects_page.php?id=500 for information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.