Video Marketing 

Aimed at small businesses, social enterprises, charities, start-ups, comms teams or freelance marketers who want to be able to personally produce promotional videos for the web.

It includes videography and editing as well as tips to help small organisations bring video production in-house, addressing issues like equipment buying and good practices to keep costs low while preserving good production values and control of your video content.

Video Marketing
£620

Upcoming Course Dates

2021
- October  4, 5, 7, 8, 11, 12, 14 (intensive)
- November 29, 30 December 2, 3, 6, 7, 9 (intensive)

2022
- January
11, 14, 18, 21, 25, 28 February 1, 4, 8 (half-day)
- March 1, 3, 4, 7, 10, 11, 14, 17, 18 (half-day)
- May 16, 17, 19, 20, 23, 34, 26 (intensive)
- June 6, 7, 8, 9, 15, 17, 21, 23, 24 (half-day)

Video Marketing

“A fantastic introduction to video for marketing, following the process all the way through”
- Adam

Video Marketing Modules


Filming with Smartphones
Different tools for different aims: is a smartphone my best tool?
Smartphone vs Camcorder, DSLRs and mirrorless cameras
How to achieve best results with what I have?
In-built apps: best settings and good practices

Principles of video production 
Manual settings vs Automatic Settings
Focal Length
Focus, Iris, Shutter speed, ISO

Smartphone pro - webinar
How to gain back aesthetic control
FilmicPro: setting and tools

Sound 
Recording Sound: how to achieve 'radio quality' audio
Microphone: different types for different uses
External recording devices

Video Interview 
How to approach video interviews
Framing a ‘talking head’
Best practices in setting up interviews
Aesthetic conventions: eyeline

Practice: filming a talking head 
Interview Exercise Presentation
Practice
'View and crit': workshop analysis of 'talking head' exercise

Grip and permissions 
Grip equipment
Tripods, monopods, gimbals
Permissions

Filming to edit 
What is a "shot"?
Jump cuts and B-roll
Framing principles and moving shots: tracking, pan, tilt

Practice: B-roll 
B-roll exercise presentation: portraits and locations
Practice
'View and crit': workshop analysis of B-roll' exercise

Filming indoor/outdoor 
Lighting
Light temperature and white balance
Principles of 3 and 4 point lighting
Conclusions and Q&A

Video Marketing WEBINAR – Promoting your organisation on video

Production WEBINAR: Filming Live Events

Story telling
Shot list
Storyboarding
Use of Archive

Intro to Premiere Pro 
What is non-linear editing?
Understanding the software
Premiere Pro architecture
Basic tools and functions

Editing Workflows 
Industry phases and roles: assistant editor, online and offline editor
Getting ready: backing up, importing media

Assistant Editor 
Setting Up a project
Cataloguing your rushes
Selecting clips

Off-line editing
How to efficiently achieve your 'fine cut'
Use of sequences: themes
Channels: inserting and layering

Online Editing
Editing sound
Effects and transitions
Resizing clips
Key frames
Animating still images
Creating captions
Fixing clips: color, cropping

Exporting and Sharing 
Rendering and exporting
Codecs
Video platforms and social media
Copyrights

Video Marketing WEBINAR – Bring video in-house: budgeting, keeping control and outsourcing 


Course Conclusions and Q&A

Email training@spectacle.co.uk for details

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