Video Marketing 

Aimed at small businesses, social enterprises, charities, start-ups, comms teams or freelance marketers who want to be able to personally produce promotional videos for the web.

It includes videography and editing as well as tips to help small organisations bring video production in-house, addressing issues like equipment buying and good practices to keep costs low while preserving good production values and control of your video content.

8 DAYS / 24 Modules / £620


Next Courses:
January 11-12 / 14-15 / 18-19 / 21-22
March 8-9 / 11-12 / 15-16 / 18-19
May 3-4 / 6-7 / 10-11 / 13-14 

Video Marketing Modules



Intro: Video Marketing (45 min)
What will you be able to achieve at the end of this course?
How can Video help your marketing strategies?

Intro to Smartphone Filming (45 min)
Smartphone as camera kit
Presentation of the course and its aims
What can be actually done with a smartphone and what are its limitations as camera?

Production 1 - Smartphone (90 min)
Different tools for different aims: is a smartphone my best tool?
Smartphone vs Camcorder, DSLRs and mirrorless cameras
How to achieve best results with what I have?
In-built apps: best settings and good practices

Production 2 – Principles of video production (90 min)
Manual settings vs Automatic Settings
Focal Length
Focus, Iris, Shutter speed, ISO

Smartphone pro - webinar (90 min)
How to gain back aesthetic control
FilmicPro: setting and tools

Production 3 - Sound (90 min)
Recording Sound: how to achieve 'radio quality' audio
Microphone: different types for different uses
External recording devices

Production 4 - Video Interview (90 min)
How to approach video interviews
Framing a ‘talking head’
Best practices in setting up interviews
Aesthetic conventions: eyeline

Production 5 - Practice: filming a talking head (90 min)
Interview Exercise Presentation
Practice
'View and crit': workshop analysis of 'talking head' exercise

Production 6 – Grip and permissions (90 min)
Grip equipment
Tripods, monopods, gimbals
Permissions

Production 7 - Filming to edit (90 min)
What is a "shot"?
Jump cuts and B-roll
Framing principles and moving shots: tracking, pan, tilt

Production 8 - Practice: B-roll (90 min)
B-roll exercise presentation: portraits and locations
Practice
'View and crit': workshop analysis of B-roll' exercise

Production 9: filming indoor/outdoor (90 min)
Lighting
Light temperature and white balance
Principles of 3 and 4 point lighting
Conclusions and Q&A

Video Marketing WEBINAR – Promoting your organisation on video

Production WEBINAR: Filming Live Events

EDITING 1 – Intro to Premiere Pro (90 min)
What is non-linear editing?
Understanding the software
Premiere Pro architecture
Basic tools and functions

EDITING 2 – Workflows (90 min)
Industry phases and roles: assistant editor, online and offline editor
Getting ready: backing up, importing media

EDITING 3 – Assistant Editor (90 min)
Setting Up a project
Cataloguing your rushes
Selecting clips

EDITING 4 – Off-line editing (90 min)
How to efficiently achieve your 'fine cut'
Use of sequences: themes
Channels: inserting and layering

EDITING 5 – Online Editing 1 (90 min)
Pen tool
Editing sound
Effects and transitions
Resizing clips

EDITING 6 – Online Editing 2 (90 min)
Key frames
Animating still images
Creating captions
Fixing clips: color, cropping

EDITING 7 – Exporting and Sharing (90 min)
Rendering and exporting
Codecs
Video platforms and social media
Copyrights

Video Marketing WEBINAR – Bring video in-house: budgeting, keeping control and outsourcing (60min)

Course Conclusions and Q&A (60 min)

FINAL SESSION - Q&A

Next Courses:

January 11-12 / 14-15 / 18-19 / 21-22
March 8-9 / 11-12 / 15-16 / 18-19
May 3-4 / 6-7 / 10-11 / 13-14

Video Marketing - £620 
8 DAYS / 24 Modules


“A fantastic introduction to video for marketing, following the process all the way through”
- Adam

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