Video Marketing Course
In three days, you will learn how to develop your online reach by creating promotional video content for your website and social media. This course is specifically designed to meet the needs of SMEs, startups, social enterprises, charities, as well as freelance marketing consultants and comms departments.
There is an ever-increasing demand for high-quality online video to get your message across and to reach audiences. Video can transform your website, it is accessible, engaging and often more convincing than text. After taking our course you will be able you to make pitch videos, explanatory videos and promotional videos to boost your business and brand.
Training existing staff to produce high-quality digital video content for your website is far more cost-effective than hiring an external film crew and can lead to better results: we believe that existing staff often have the potential to advertise, demonstrate and spread the word about products and services that they thoroughly understand more effectively than outsiders.
Our Video Marketing for the Web course is the most efficient way to cover production and editing and offers targeted advice on using digital video to advertise, fundraise and campaign.
We aim to provide all participants with a solid foundation of practical knowledge: a working understanding of digital cameras, sound recording, interview techniques, filming on location and industry language. The course is hands-on from the start of day one, with a maximum of three people to each camera set up (camera, sound, interviewer) on practical activities.
We strive to instil participants with the transferrable skills and confidence to use a wide range of equipment and focus on the 'future-proof' principles of video production, which remain constant despite changes in technology and formats.
Professional filmmaker and teacher Mark Saunders leads all sessions himself.
What you will learn:
Shooting techniques and equipment
What cameras to use and how to get the best from what you have
How to shoot interviews, locations and activities
Shooting to edit
How to plan, storyboard, script etc
Sound, using mics, etc
Transferring video files from the camera to the computer
How to edit using Adobe Premiere
Captions, titles and thumbnails
How to compress a file
How to upload video files to your website and social media
How to get your videos seen
Codecs, formats and aspect ratios etc demystified