Video Marketing Sessions

SESSION 1

Intro to Smartphone Filming
Smartphone as camera kit
Presentation of the course and its aims
What can be actually done with a smartphone and what are its limitations as camera?

Smartphone pro - webinar
How to gain back aesthetic control
FilmicPro: setting and tools

Filming with Smartphones 
Different tools for different aims: is a smartphone my best tool?
Smartphone vs Camcorder, DSLRs and mirrorless cameras
How to achieve best results with what I have?
In-built apps: best settings and good practices

Digital Sound
Recording Sound: how to achieve 'radio quality' audio
Microphone: different types for different uses
External recording devices

SESSION 2

Principles of video production
Manual settings vs Automatic Settings
Focal Length
Focus, Iris, Shutter speed, ISO 


Video Interview 
How to approach video interviews
Framing a ‘talking head’
Best practices in setting up interviews
Aesthetic conventions: eyeline

Filming a talking head Practical Exercise

SESSION 3

Practice: filming a talking head 
'View and crit': workshop analysis of 'talking head' exercise (60 min)

Filming to edit 
What is a "shot"?
Jump cuts and B-roll
Framing principles and moving shots: tracking, pan, tilt

B-roll practical exercise

SESSION 4

Exercise Review: B-roll 
'View and crit': workshop analysis of B-roll' exercise 

Filming indoor/outdoor 
Lighting
Light temperature and white balance
Principles of 3 and 4 point lighting
Conclusions and Q&A 

Grip and permissions
Grip equipment
Tripods, monopods, gimbals
Permissions

SESSION 5

Story telling
Shot list
Storyboarding
Use of Archive
Copyright

Intro to Video Editing 
What is non-linear editing?
Understanding Premiere Pro software
Premiere Pro architecture
Basic tools and functions


SESSION 6

Workflows
Industry phases and roles: assistant editor, online and offline editor
Getting ready: backing up, importing media

Assistant Editor 
Setting Up a project
Cataloguing your rushes
Selecting clips

SESSION 7

Off-line editing 
How to efficiently achieve your 'fine cut'
Use of sequences: themes
Channels: inserting and layering

SESSION 8

Online Editing 
Editing sound
Effects and transitions
Resizing clips
Key frames
Animating still images
Creating captions
Fixing clips: color, cropping

Exporting and Sharing
Rendering and exporting
Codecs
Video platforms and social media
Copyrights 

WEBINAR 2
Filming Live Events
Promoting your organisation on video
Bring video in-house: Budgeting