Aimed at small businesses, social enterprises, charities, start-ups, comms teams or freelance marketers who want to be able to personally produce promotional videos for the web.
It includes videography and editing as well as tips to help small organisations bring video production in-house, addressing issues like equipment buying and good practices to keep costs low while preserving good production values and control of your video content.
The Video Marketing course comprises two parts:
Part 1 - Production: filming, videography (online or in-person)
In-person: London SW11, 10:00-17:00
2024
- March 9-10
- June 29, 30
- November 9, 10
2025
- March 1, 2
Online: on Zoom, 15:00-18:30 London time
2024
- March 4, 5, 6, 7
- June 24, 25, 26, 27
- November 4, 5, 6, 7
2025
- February 24, 25, 26, 27
Part 2 - Post-Production: Editing and webinars (online only)
Online: on Zoom, 15:00-18:30 London time
2024
- March 13, 14, 20, 21, 22
- July 2, 3, 4, 5, 8
- November 13, 14, 20, 21, 22
2025
- March 5, 6, 12, 13, 14
PART 1 - Production: filming, videography (online or in-person)
SESSION 1
Intro to Smartphone Filming
Smartphone as a camera kit: potentials and limitations
Setting up your phone
Filming with Smartphones
In-built apps: best settings and good practices
Controlling Focus and Exposure
Shooting selfies and framing ‘talking heads’
Recording sound with a phone
How to achieve 'radio quality' audio
Microphone: different types for different uses
External recording devices
Accessories and software
Grip Equipment: frames, clamps, tripods, gimbals
Lighting tips
SESSION 2
Principles of video production
Manual settings vs Automatic Settings
Focal Length
Focus, Iris, Shutter speed, ISO
Video Interview
How to approach video interviews
Framing a ‘talking head’
Best practices in setting up interviews
Aesthetic conventions: eyeline
Filming a talking head Practical Exercise
SESSION 3
Practice: filming a talking head
'View and crit': workshop analysis of 'talking head' exercise (60 min)
Filming to edit
What is a "shot"?
Jump cuts and B-roll
Framing principles and moving shots: tracking, pan, tilt
B-roll practical exercise
SESSION 4
Exercise Review: B-roll
'View and crit': workshop analysis of B-roll' exercise
Filming indoor/outdoor
Lighting
Light temperature and white balance
Principles of 3 and 4 point lighting
Conclusions and Q&A
Grip and permissions
Grip equipment
Tripods, monopods, gimbals
Permissions
PART 2 - Post-Production: Editing and webinars (online only)
SESSION 5
Story telling
Shot list
Storyboarding
Use of Archive
Copyright
Intro to Video Editing
What is non-linear editing?
Understanding Premiere Pro software
Premiere Pro architecture
Basic tools and functions
SESSION 6
Workflows
Industry phases and roles: assistant editor, online and offline editor
Getting ready: backing up, importing media
Assistant Editor
Setting Up a project
Cataloguing your rushes
Selecting clips
SESSION 7
Off-line editing
How to efficiently achieve your 'fine cut'
Use of sequences: themes
Channels: inserting and layering
SESSION 8
Online Editing
Editing sound
Effects and transitions
Resizing clips
Key frames
Animating still images
Creating captions
Fixing clips: color, cropping
Exporting and Sharing
Rendering and exporting
Codecs
Video platforms and social media
Copyrights
WEBINAR 2
Filming Live Events
Promoting your organisation on video
Bring video in-house: Budgeting
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