Aimed at small businesses, social enterprises, charities, start-ups, comms teams or freelance marketers who want to be able to personally produce promotional videos for the web.
It includes videography and editing as well as tips to help small organisations bring video production in-house, addressing issues like equipment buying and good practices to keep costs low while preserving good production values and control of your video content.
Intro: Video Marketing (45 min)
What will you be able to achieve at the end of this course?
How can Video help your marketing strategies?
Intro to Smartphone Filming (45 min)
Smartphone as camera kit
Presentation of the course and its aims
What can be actually done with a smartphone and what are its limitations as camera?
Production 1 - Smartphone (90 min)
Different tools for different aims: is a smartphone my best tool?
Smartphone vs Camcorder, DSLRs and mirrorless cameras
How to achieve best results with what I have?
In-built apps: best settings and good practices
Production 2 – Principles of video production (90 min)
Manual settings vs Automatic Settings
Focal Length
Focus, Iris, Shutter speed, ISO
Smartphone pro - webinar (90 min)
How to gain back aesthetic control
FilmicPro: setting and tools
Production 3 - Sound (90 min)
Recording Sound: how to achieve 'radio quality' audio
Microphone: different types for different uses
External recording devices
Production 4 - Video Interview (90 min)
How to approach video interviews
Framing a ‘talking head’
Best practices in setting up interviews
Aesthetic conventions: eyeline
Production 5 - Practice: filming a talking head (90 min)
Interview Exercise Presentation
Practice
'View and crit': workshop analysis of 'talking head' exercise
Production 6 – Grip and permissions (90 min)
Grip equipment
Tripods, monopods, gimbals
Permissions
Production 7 - Filming to edit (90 min)
What is a "shot"?
Jump cuts and B-roll
Framing principles and moving shots: tracking, pan, tilt
Production 8 - Practice: B-roll (90 min)
B-roll exercise presentation: portraits and locations
Practice
'View and crit': workshop analysis of B-roll' exercise
Production 9: filming indoor/outdoor (90 min)
Lighting
Light temperature and white balance
Principles of 3 and 4 point lighting
Conclusions and Q&A
Video Marketing WEBINAR – Promoting your organisation on video
Production WEBINAR: Filming Live Events
EDITING 1 – Intro to Premiere Pro (90 min)
What is non-linear editing?
Understanding the software
Premiere Pro architecture
Basic tools and functions
EDITING 2 – Workflows (90 min)
Industry phases and roles: assistant editor, online and offline editor
Getting ready: backing up, importing media
EDITING 3 – Assistant Editor (90 min)
Setting Up a project
Cataloguing your rushes
Selecting clips
EDITING 4 – Off-line editing (90 min)
How to efficiently achieve your 'fine cut'
Use of sequences: themes
Channels: inserting and layering
EDITING 5 – Online Editing 1 (90 min)
Pen tool
Editing sound
Effects and transitions
Resizing clips
EDITING 6 – Online Editing 2 (90 min)
Key frames
Animating still images
Creating captions
Fixing clips: color, cropping
EDITING 7 – Exporting and Sharing (90 min)
Rendering and exporting
Codecs
Video platforms and social media
Copyrights
Video Marketing WEBINAR – Bring video in-house: budgeting, keeping control and outsourcing (60min)
Course Conclusions and Q&A (60 min)
FINAL SESSION - Q&A
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