Aimed at small businesses, social enterprises, charities, start-ups, comms teams or freelance marketers who want to be able to personally produce promotional videos for the web.
It includes videography and editing as well as tips to help small organisations bring video production in-house, addressing issues like equipment buying and good practices to keep costs low while preserving good production values and control of your video content.
- September 26, 27, 28, 29 October 4, 5, 11, 12, 13
- March 6, 7, 8, 9, 14, 15, 21, 22, 23
- June 5, 6, 7, 8, 13, 14, 20, 21, 22
All online courses run on Zoom 15:00-18:30 London time
In-person 2 Day Workshop Option
- October 1, 2
- March 11-12
- June 10-11
10:00-17:00 Spectacle Studio, London SW11
This can replace the first 4 days of online sessions.
Intro to Smartphone Filming
Smartphone as camera kit
Presentation of the course and its aims
What can be actually done with a smartphone and what are its limitations as camera?
Smartphone pro - webinar
How to gain back aesthetic control
FilmicPro: setting and tools
Filming with Smartphones
Different tools for different aims: is a smartphone my best tool?
Smartphone vs Camcorder, DSLRs and mirrorless cameras
How to achieve best results with what I have?
In-built apps: best settings and good practices
Recording Sound: how to achieve 'radio quality' audio
Microphone: different types for different uses
External recording devices
Principles of video production
Manual settings vs Automatic Settings
Focus, Iris, Shutter speed, ISO
How to approach video interviews
Framing a ‘talking head’
Best practices in setting up interviews
Aesthetic conventions: eyeline
Filming a talking head Practical Exercise
Practice: filming a talking head
'View and crit': workshop analysis of 'talking head' exercise (60 min)
Filming to edit
What is a "shot"?
Jump cuts and B-roll
Framing principles and moving shots: tracking, pan, tilt
B-roll practical exercise
Exercise Review: B-roll
'View and crit': workshop analysis of B-roll' exercise
Light temperature and white balance
Principles of 3 and 4 point lighting
Conclusions and Q&A
Grip and permissions
Tripods, monopods, gimbals
Use of Archive
Intro to Video Editing
What is non-linear editing?
Understanding Premiere Pro software
Premiere Pro architecture
Basic tools and functions
Industry phases and roles: assistant editor, online and offline editor
Getting ready: backing up, importing media
Setting Up a project
Cataloguing your rushes
How to efficiently achieve your 'fine cut'
Use of sequences: themes
Channels: inserting and layering
Effects and transitions
Animating still images
Fixing clips: color, cropping
Exporting and Sharing
Rendering and exporting
Video platforms and social media
Filming Live Events
Promoting your organisation on video
Bring video in-house: Budgeting
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