Video Marketing 

Aimed at small businesses, social enterprises, charities, start-ups, comms teams or freelance marketers who want to be able to personally produce promotional videos for the web.

It includes videography and editing as well as tips to help small organisations bring video production in-house, addressing issues like equipment buying and good practices to keep costs low while preserving good production values and control of your video content.

Video Marketing
£620

Upcoming Course Dates

2022
- September 26, 27, 28, 29 October 4, 5, 11, 12, 13
2023
- March 6, 7, 8, 9, 14, 15, 21, 22, 23
- June 5, 6, 7, 8, 13, 14, 20, 21, 22

All online courses run on Zoom 15:00-18:30 London time

In-person 2 Day Workshop Option
2022
- October 1, 2
2023
- March 11-12
- June 10-11

10:00-17:00 Spectacle Studio, London SW11
This can replace the first 4 days of online sessions.  

Video Marketing

“A fantastic introduction to video for marketing, following the process all the way through”
- Adam

Video Marketing Sessions


SESSION 1

Intro to Smartphone Filming
Smartphone as camera kit
Presentation of the course and its aims
What can be actually done with a smartphone and what are its limitations as camera?

Smartphone pro - webinar
How to gain back aesthetic control
FilmicPro: setting and tools

Filming with Smartphones 
Different tools for different aims: is a smartphone my best tool?
Smartphone vs Camcorder, DSLRs and mirrorless cameras
How to achieve best results with what I have?
In-built apps: best settings and good practices

Digital Sound
Recording Sound: how to achieve 'radio quality' audio
Microphone: different types for different uses
External recording devices

SESSION 2

Principles of video production
Manual settings vs Automatic Settings
Focal Length
Focus, Iris, Shutter speed, ISO 


Video Interview 
How to approach video interviews
Framing a ‘talking head’
Best practices in setting up interviews
Aesthetic conventions: eyeline

Filming a talking head Practical Exercise

SESSION 3

Practice: filming a talking head 
'View and crit': workshop analysis of 'talking head' exercise (60 min)

Filming to edit 
What is a "shot"?
Jump cuts and B-roll
Framing principles and moving shots: tracking, pan, tilt

B-roll practical exercise

SESSION 4

Exercise Review: B-roll 
'View and crit': workshop analysis of B-roll' exercise 

Filming indoor/outdoor 
Lighting
Light temperature and white balance
Principles of 3 and 4 point lighting
Conclusions and Q&A 

Grip and permissions
Grip equipment
Tripods, monopods, gimbals
Permissions

SESSION 5

Story telling
Shot list
Storyboarding
Use of Archive
Copyright

Intro to Video Editing 
What is non-linear editing?
Understanding Premiere Pro software
Premiere Pro architecture
Basic tools and functions


SESSION 6

Workflows
Industry phases and roles: assistant editor, online and offline editor
Getting ready: backing up, importing media

Assistant Editor 
Setting Up a project
Cataloguing your rushes
Selecting clips

SESSION 7

Off-line editing 
How to efficiently achieve your 'fine cut'
Use of sequences: themes
Channels: inserting and layering

SESSION 8

Online Editing 
Editing sound
Effects and transitions
Resizing clips
Key frames
Animating still images
Creating captions
Fixing clips: color, cropping

Exporting and Sharing
Rendering and exporting
Codecs
Video platforms and social media
Copyrights 

WEBINAR 2
Filming Live Events
Promoting your organisation on video
Bring video in-house: Budgeting


Email training@spectacle.co.uk for details

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