Video Marketing For The Web Training Course

video marketing

Spectacle offers a variety of different training courses. If you work for a business, start up, NGO or charity this might be your chance to learn how to use digital video for marketing purposes.

Hiring film crew or attending a training course to learn video skills can be expensive. However, Spectacle’s video marketing for the web course is affordable and can help you to boost business.

If you work for a business, start up, NGO or charity then our course could be beneficial to you, by offering advice on using digital video to advertise, target and fundraise.

By 2017, video will account for 69% of all consumer internet traffic according to a study by Cisco. Online video is quickly becoming a key means for people to satisfy information and entertainment needs, and has become the future for marketing.

Video has the biggest potential reach on the web, Youtube receiving more than 1 billion unique visitors every month. Meaning Youtube receives the second most visitors on the whole of the web, after Facebook.

We schedule courses at our premises in London regularly over the year but are also available to come and teach at institutions. The course has recently been taught at Cambridge University Press and several Borough Councils. We have received excellent feedback.

Freelance Marketer Ella gave excellent feedback and said :

I was looking for a cost effective course to extend my marketing skills to be able to offer short digital video production for my clients. As a freelancer, a lot of courses I looked at were too long, with content I didn’t need, and frankly too costly. Of course, part of me thought the Spectacle course was a suspicious bargain, but testimonials were strong and I liked how ‘real world applied’ the content looked. 

I needn’t have worried. Mark has a skill to extract exactly what you need from the course and flex content to suit you. My photography skills were basic at best, and decades old, but very swiftly updated!  Hands on use of high quality camcorders straightaway means that you fly out of the blocks on that, and find yourself filming around Clapham getting the feel of things very quickly indeed. By the end of day one we’d interviewed, reviewed framing, focus and exposure issues, and – most eye opening to me –  got the hang of how to record broadcast quality audio. Not to give too much away, by the end of day two we were in post production…

For me, the key was Mark’s ‘mindset’ approach. So, of course, my technical skills will need hours of practice over the next few weeks, but unless your training gives you the mindset of a film maker, you might as well work your way through the manufacturer’s manual. Mark covers how to keep swapping your hats, from thinking like a sound engineer to how to capture plentiful footage that’s filmed in a away that doesn’t prompt a performance or reaction, to maintaining the story thread (and safe files) through the edit process.  

On editing, I have even less background than photography. But there’s hands on time again, and most importantly a really in-depth comparison of software you can use, with differing tools and screen layouts. The same goes for kit options – there’s no pressure to buy any one brand or configuration, and Mark discusses what you’re likely to need specific to your setting.  I have confidence now to choose what will suit me best, and even where to hunt for 2nd hand, which is a quantum leap from where I was 

Would I recommend Spectacle? Only grudgingly – it’s my secret support system now, and I’m not sure I want to share… I shall definitely be going back.

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 

 

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Digital Video Production for Anthropologists and Social Researchers Training Course

Book here

Spectacle offers a unique short course in digital video production techniques designed specifically for Anthropologists, Anthropology students and Social Researchers who want to learn to use video in their field research.

Spectacle is an award winning independent television production company specialising in documentary, community-led, investigative journalism and participatory media. We are a small, socially-minded company whose profits go back in to funding our community based work. Our training is affordable and efficient; we teach the basic techniques in just one weekend and we offer large discounts to students and unemployed people.

We schedule weekend courses for individuals regularly throughout the year at our premises in London. However, If you would prefer us to come to you, we are also able to bring our training to your university or institution and teach a group in digital video production techniques. In the past we have trained groups at the University of Cambridge, University of Lancaster, and the Amsterdam Institute of Social Science Research. We received excellent feedback on these courses:

Mark really knows his subject, and I found the course motivating, practical and enjoyable. I came out with loads of ideas.” Student at the University of Cambridge, Conservation Research Institute.

“In two days you really get a feel for what you can do with a camera, theoretically as well as practically.” Participant at the Amsterdam Institute for Social Science Research.

About the course

This is an intensive, hands-on, weekend training course with emphasis on developing your practical filming skills, participatory techniques, and do-it-yourself confidence that will enhance the quality and validity of filmed fieldwork material. The short, condensed and effective course will give all participants a solid foundation of practical knowledge and a working understanding of digital cameras, sound recording, and filming on location.

Feedback from former participants:

This is the type of course every anthropologist and social researcher should take” – Dr. Mattia Fumanti, Department of Social Anthropology, University of St. Andrews

Simple, uncomplicated approach to something people are interested in but perhaps scared of trying out.” – Julie Botticello, Research Associate, UCL

For a full interview with former participant Michaela Benson, Senior Lecturer in Sociology at Goldsmiths, University of London, see here: http://www.spectacle.co.uk/spectacleblog/spectacle-training-courses/interview-spectacle-training-demystified-the-film-making-process/

Details and How to Book

Our weekend course costs £240 or £120 concessions (students and unemployed people, with evidence). We are next running a course on 6-7 December 2013, and then the 10-11 January.

To book, please go here: http://www.spectacle.co.uk/projects_page.php?id=165

For more information on this course or others, see the training pages on our website: http://www.spectacle.co.uk/projects_page.php?id=496

If you want to know more about Spectacle’s work, or have any queries, please email training@spectacle.co.uk

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 


 

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