The new Westfield shopping centre at Stratford has already seen millions of people walk through its doors. As the only way to get in to the Olympic 2012 site those numbers are only likely to increase. Good for business, bad for sports fans.
In what seems like a rather large oversight in planning, it has recently been reported that crowd flow analysis at the centre has shown that the ‘Olympic gateway’ has already produced a potentially dangerous bottleneck. This is even before the Olympics has started. It’s only going to get worse.
For those sports fans that were unable to get tickets to the actual events, day or “Rover” tickets will be available. These tickets will allow general access to the Olympic park where events can be seen on large screens. Due to concerns over the bottleneck, the number of day tickets have now been reduced.
Controlling access to the Olympics in this way, forced “footfall”, obviously felt like a good business plan for Westfield and their Olympic friends and too good to miss, unlike the Olympics for all those without tickets.
Westfield wins Olympic Gold