7 (More) Reasons Why Video is Important for Business

Using video on your website can help to boost business, here are 7 reasons why.

1. A study by Aim clear shows that search results with video have a ‘41% higher click through rate than plain text’.

2. Video marketing is 53 more times likely than plain text to rank on the first page of googles search results.

3. Video can transform your website by being visually appealing. When visitors to your site are given the choice of whether to watch a video or read a piece of text, the majority will choose to watch a video.

5. Marketing Sherpa discovered individuals spent 100% more time on pages with videos on them.

6. “A video is worth 1.8 million words” – (James Mcquivey – Forrester)
The average web attention span is 5 minutes, meaning video is an effective way of getting information across to the audience quickly.

7. Visuals are transmitted to the brain 60, 000 times faster than text.

There is a growing demand for websites to include video . Our courses are short and affordable compared to others around, and it is cheaper to train employees to use video than hiring a film crew. Recently, Spectacle have provided training courses in video production for Cambridge University Press and several Borough Councils.

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 


 

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Cuts demonstration – London october 2010

Footage of the anti-cuts protest in London, October 20th, before the drastic cuts were confirmed.

Many students were marching against the government planned education cuts.

The cuts will  particularly affect the humanities as well as precipitating entire programs and grant facilities to be totally shut down. Current prospective students could see their university fees triple.

The student movements against the cuts culminated with the march last Wednesday 10th November that gathered more than 50,000 people coming from all over the country.

More actions should be announced to take place later during the month. Spectacle will be covering the ongoing actions.

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Thousands protest against Government Spending Review

Thousands of students, trade unionists, community groups and others marched through the streets of London in protest following the brutal spending cuts issued by the Tory government yesterday.

Students from University College London and surrounding universities initiated the march on their campus and were soon joined by thousands of others united in the cause. Banners on display reflected the diversity of those protesting, including unions such as Unison, the National Union of Teachers and the GMB. The procession passed through Central London and ended up at a rally outside Downing Street. Simultaneously thousands of demonstrators were also gathered at a rally at Lincoln’s Inn Fields where Tony Benn, as well as other trade union and movement leaders addressed thousands of angered protesters. The Lincoln’s Inn Fields protesters later marched towards Downing Street.

Local protests were also organised around the UK;  a clear indicator of the public’s outrage at the proposed rebudgeting of the country’s coffers.

To read related articles go to our blog and to IndyMedia.

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