Spectacle trains the Macular Society in video production and editing

Spectacle provides video marketing training to clients in a wide range of sectors, including charities.

The Macular Society approached Spectacle wanting to learn how to use video to further their campaigns, to fundraise and to increase awareness of the charity as a whole, with the ultimate aim of being able to do more to help individuals effected by Macular Degeneration disease. 

Andrew Gray, of the Macular Society, arranged and attended the video training session and found it “perfectly suit[ed]” their needs.

He said: “If you’re thinking about incorporating video content into your work, whether you’re starting up from scratch or looking to fine tune your existing skills, we’d have no hesitation in recommending Spectacle to help you.” Andrew also felt Mark, the tutor, was excellent and helped the participants to really understand the best equipment, and how to use it to improve the content they had already created. 

Macular Degeneration is a disease affecting the central part of the retina, which can over time cause partial or full lose of vision. Researchers predict that by 2020, there will be 679,000 people with AMD (Age-related Macular Degeneration) in the UK, therefore it is crucial to raise awareness of the sight-affecting disease. Macular Degeneration can have devastating effects, causing some people with the disease to eventually become legally blind.

Video is a powerful and effective way to raise awareness of important causes like Macular Degeneration. It can help raise awareness and market charities, visually, which can often be more effective than words. But out sourcing video can be expensive.

Training staff to record and edit videos themselves is hugely time and cost effective. Also, results can be better without a film crew of a strangers, making the project’s outcome more powerful.

Spectacle ran a bespoke training course on location for The Macular Society, but also offer the course in our south London workshop. We can teach participants all the stages of video production and editing process in an informative and clear manner.

To find out more visit Spectacle Training  or contact us on: training@spectacle.co.uk

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Spectacle’s 4 day training course

Recently Spectacle provided a four day training course in video production at our workshop in Battersea, London. In four days we went through the entire filmmaking/ digital video production process, from brief to production to post production (digital editing using Final Cut Pro) to delivery of the final edit online. This is our most complete course, for those who want to quickly and effectively acquire a comprehensive set of digital media skills.

4 day course with Brian

Spectacle’s training course participants interviewing a mural artist Brian Barnes.

“Great hands on experience”
“Very quick at getting outside and handling equipment “- Ben Martin (HR at Scottish courts)

The first two days the participants put to practice both shooting and interview techniques taught by Spectacle, on a real location with a real client, mural artist Brian Barnes. The participants enjoyed interviewing Brian against the backdrop of one of his murals.

“Being able to use a genuine client allowed us to put into practice what we were learning”-Tim Platt (Autotrader)

“Great opportunity to work on editing software”- Ben Martin

The second half of the course was post production in which we delivered training in editing techniques on Final Cut Pro and other up to date software such as Final Cut X, Adobe Premier and iMovie. Participants also had the chance to watch each others videos.

The group was very diverse, including participants who worked for The National Soldiers Trust, marketing and communications at Autotrader and a journalist looking to redirect their career.

“Informal setting was enjoyable, nice learning environment”
“Course was Enjoyable, motivating and well delivered”- Georgia Rise (Youth Worker)

“The course does exactly what it needs to”
“A big ‘thank you’ for the week, informative, educational, interesting and fun” -Michael Standen (The Soldiers Charity)

“Excellent – got a chance to do everything and covered all areas”
“Would absolutely recommend the course”
-Jo Murray (Journalist)

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 

 

 

 

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NGOs – Learn to use Video!

For NGO's video is important in storytelling and giving campaigns greater impact.

Video is important for NGOs when it comes to storytelling and giving campaigns greater impact.

Here are 5 reasons why:

1. With the rise of social media and the internet, NGO’s have never been so equipped to campaign and connect with their audiences as they are now.

2. Video is important in storytelling and can give campaigns more impact.

3. Videos can create more interest, meaning more people will support your initiatives.

4. Video can encourage sharing as people are 21 times more likely to share a video on social media than text, says a study by Hubspot. This creates further knowledge of your project and encourages new and potential supporters.

5. Campaigns which involve video are more likely to go viral – for example the ALS ice bucket challenge last summer was seen by millions.

Spectacle offer a short film making course which is designed to suit NGO’s, Charities, Start ups and SME’s.  The training is not technology specific but allows you to make use of the equipment you have available and use low budget techniques.  This is more cost effective than hiring a film crew.

We also offer an intensive 4 day course attended by NGO, charity and communications workers.

If you are interested in booking either course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 

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Video Marketing For The Web Training Course

video marketing

Spectacle offers a variety of different training courses. If you work for a business, start up, NGO or charity this might be your chance to learn how to use digital video for marketing purposes.

Hiring film crew or attending a training course to learn video skills can be expensive. However, Spectacle’s video marketing for the web course is affordable and can help you to boost business.

If you work for a business, start up, NGO or charity then our course could be beneficial to you, by offering advice on using digital video to advertise, target and fundraise.

By 2017, video will account for 69% of all consumer internet traffic according to a study by Cisco. Online video is quickly becoming a key means for people to satisfy information and entertainment needs, and has become the future for marketing.

Video has the biggest potential reach on the web, Youtube receiving more than 1 billion unique visitors every month. Meaning Youtube receives the second most visitors on the whole of the web, after Facebook.

We schedule courses at our premises in London regularly over the year but are also available to come and teach at institutions. The course has recently been taught at Cambridge University Press and several Borough Councils. We have received excellent feedback.

Freelance Marketer Ella gave excellent feedback and said :

I was looking for a cost effective course to extend my marketing skills to be able to offer short digital video production for my clients. As a freelancer, a lot of courses I looked at were too long, with content I didn’t need, and frankly too costly. Of course, part of me thought the Spectacle course was a suspicious bargain, but testimonials were strong and I liked how ‘real world applied’ the content looked. 

I needn’t have worried. Mark has a skill to extract exactly what you need from the course and flex content to suit you. My photography skills were basic at best, and decades old, but very swiftly updated!  Hands on use of high quality camcorders straightaway means that you fly out of the blocks on that, and find yourself filming around Clapham getting the feel of things very quickly indeed. By the end of day one we’d interviewed, reviewed framing, focus and exposure issues, and – most eye opening to me –  got the hang of how to record broadcast quality audio. Not to give too much away, by the end of day two we were in post production…

For me, the key was Mark’s ‘mindset’ approach. So, of course, my technical skills will need hours of practice over the next few weeks, but unless your training gives you the mindset of a film maker, you might as well work your way through the manufacturer’s manual. Mark covers how to keep swapping your hats, from thinking like a sound engineer to how to capture plentiful footage that’s filmed in a away that doesn’t prompt a performance or reaction, to maintaining the story thread (and safe files) through the edit process.  

On editing, I have even less background than photography. But there’s hands on time again, and most importantly a really in-depth comparison of software you can use, with differing tools and screen layouts. The same goes for kit options – there’s no pressure to buy any one brand or configuration, and Mark discusses what you’re likely to need specific to your setting.  I have confidence now to choose what will suit me best, and even where to hunt for 2nd hand, which is a quantum leap from where I was 

Would I recommend Spectacle? Only grudgingly – it’s my secret support system now, and I’m not sure I want to share… I shall definitely be going back.

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 

 

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Training: Digital Video Production for the Web

Our Digital VWEB4ideo Production for the Web course is aimed at NGOs, SMEs, charities, social enterprises and small businesses who want to produce their own online video content. There is an ever-increasing demand for high quality online video to get your message across and to reach audiences.

DIY film making and successful use of no/low budget techniques can slash your production costs and actually improve the content you produce. Training existing staff or volunteers in the techniques of high quality digital film making is far more cost effective than hiring a film crew. But in addition to this, when people working on the ground record their own activities and events, capture client testimonials and document their work you can often get better results than with a hired film crew of strangers. Where your staff have built relationships and trust with your clients they can film more relaxed and interpersonal moments – moments that might elude an external film crew, making for a more direct and powerful film.

WHAT YOU WILL LEARN

This practical hands-on course aims to give you the “future proof” information you really need to know to produce high quality videos by concentrating on the techniques and skills that stay constant, regardless of passing developments in software, technologies and formats.

The training is not technology specific but gives you the knowledge and attitude to get the best out of whatever equipment is to hand, to navigate your way around the complexity of codecs and formats, to identify and solve technical problems, techniques and methods, to speedily pass on knowledge and expertise to other members of your organisation and client base.

ABOUT THE TUTOR

Mark Saunders is an award-winning independent film-maker, media activist and writer. His expertise in the field spans over two decades.

He is currently running Spectacle Productions, a company which he founded in 1990. Clients have included Amnesty International, Channel 4, the Rowntree Foundation, the Howard League for Penal Reform, Council of Europe, Groundwork, the London Health Commission, and many others.

His films have been broadcast internationally and exhibited at galleries, including Tate Britain, the National Film Theatre, the Institute of Contemporary Art, Musee des Beaux-Arts,  the National Media Museum and the Photographers Gallery.

Alongside production work, in 1990 he was a founding member of INURA (International Network for Urban Research and Action). Mark has also been teaching for over 15 years, and has been a visiting lecturer at a number of institutions, including London School of Economics, the Royal College of Art, the London College of Communications, Bournemouth, Florence, and Coventry Universities. He is currently teaching at Birkbeck College.

DATES AND COSTS

Our London based Digital Video Production for the Web training course is suitable for beginners and up. At just £600 per person it is excellent value and we offer a 20% discount to groups of more than four booking together. If you are a group we can bring our training to your premises and tailor it to your needs.  We have a course scheduled for next week, and another set to run in December (3rd-5th). We will arrange more courses for individuals if there is demand so please enquire if you are interested. If you are a group of more than four, please contact us and we can run a course especially for you.

For more information on prices, booking and course content, please see the training page on our website.  

If you are interested in booking this course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter.




 

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