The Regeneration Games

By Mark Saunders, 12 September 2007

Originally published by Mute Magazine

Whatever the overruns on time and cost, one thing the London 2012 Olympics is certain to deliver is a huge public debt. The enormous bill for two weeks of telematic sport is legitimated by promises of urban regeneration but in reality the games are a corporate landgrab facilitating the looting of nature and labour as prices go up and people are pushed out, argues Mark Saunders


On the 6 July 2005, crowds of Londoners gathered on Trafalgar Square for an Olympic ‘decision day’ event. With no real expectation of winning, the Olympic Bid Team had billed it as a ‘Thank You London, Thank You UK’ day. Crowds could watch on giant screens the International Olympic Committee’s decision on the host city for 2012. It would probably be Paris.

Up on the platform, a host of London 2012 ambassadors expectantly held hands. All white teeth, perma-smiles, and synthetic fabrics, they prepared themselves for sporting and gracious defeat. It would surely be Paris.

At 12:49, the International Olympic Committee president, Jacques Rogge, made his dramatic announcement. The winner is… pause… pause squared… (the open mics amplifying the deafening silence)… London.


News item, 2005, commenting on London Olympics, 2012

A moment of disbelief… Not Paris? Then the crowd erupted in celebration.

That evening, TV newsreaders had particularly puckered brows and quizzical looks as they announced the news. Despite being the top story, it had the ‘would you believe it’ feel of the light-hearted ‘and finally…’ item, intended to put viewers back into a happy consumer mindset for the rest of the night’s fare.

The blue wall surrounding construction for London Olympics 2012

NO DAY AFTER

The euphoria was destroyed within 24 hours when the 7/7 bombs exploded on London’s public transport. Four suicide bombers killed 52 commuters and injured 700. The events of the day before seemed remote, doubly unbelievable and distant. Some frivolous aberration from a naïve time the other side of a watershed moment.

Seb Coe and his Olympic Bid entourage returned to London to a muted welcome, after celebrating all night at what Coe described as the ‘mother of all parties’ on the banks of the Singapore River. Despite being ‘shocked and saddened’, their return had the air of galavanting playboys who had had a high old time while at home all hell let loose.

The bombings overshadowed all debate. In the public consciousness, the Olympic party in Trafalgar Square had had no ‘day after’. As the media dust settled, the London Olympic reality slipped back into view. Like some post-traumatic flashback, computer animations of the Olympic site on TV showed a grey expanse turning green. Dome-shaped structures mushroomed everywhere like 1950s lunar bases linked by wobbly bridge walkways.

Out went the sporty types, in came the suit-and-tie squad. It was the men’s tri-athletes: legal, PR, and planning. It’s time to hide behind the sofa, because this is the invasion of the technocrats all those politicos were warning you about.

WHY LONDON?


News item, 2005, commenting on London Olympics, 2012

The main reason London won was because it was not France. The Olympics is basically corporate America in Lycra. The US Olympic Committee receives 20 percent of marketing revenues and 12.75 percent of TV income from the Olympic Games – a dominance that concerns other National Olympic Committees. The US is a serial Olympic host: St. Louis in 1904, Los Angeles in 1932 and 1984 (and a bid for 2016), Atlanta in 1996, and Winter Olympics at Lake Placid in 1932 and 1980, Squaw Valley 1960 and Salt Lake City in 2002.

Since the Gulf War, the US has been virulently anti-French. There was no way that McDonald’s or Coca Cola, the latter a major sponsor for the past 80 years, were going to let those smug surrender monkeys enjoy the reflected glory and glitz of corporate America. After all, it was France that forced McDonalds to deviate from the one-size-fits-all burger because of their finicky eating habits.

The Bush regime and its business allies know all about mega-spectacles like the Olympics. Recall 1 May 2003, when Bush landed a fighter jet aboard the USS Abraham Lincoln, delivering his Iraq victory speech standing in front of a giant ‘Mission Accomplished’ sign.

It’s all about image. And such sophisticated connoisseurs of the spectacle are hardly likely to squander the global arse-kicking razzmatazz of their athletes sweeping up medals just to puff up the French cock… er…

A MODEL OF MULTICULTURALISM

Rather than confessing to it being a reward for British military support of the US in Iraq, and perhaps to pre-empt accusations of bribery, the London Olympic Committee claimed the UK was favoured over France (which, after all, had all the infrastructure in place) because of London’s (and particularly East London’s) tolerance, multiculturalism, and ethnic diversity. There is nothing in the constitution or history of the International Olympic Committee that betrays this concern.


News item, 2005 commenting on London Olympic bid, 2012

In 2006, an international coalition of human rights organisations issued a joint statement saying that the International Olympic Committee has failed to protect Olympic ideals citing continuing human rights violations and political propaganda abuse of the Games by the Chinese government.

Multiculturalism? It would be surprising if the IOC even thought about it. Had it done so, it would soon have had concerns about the UK. In one typical week earlier this year, stories in the national newspapers included the following:

The Conservative homeland security spokesman, Patrick Mercer, stepped down after saying that being called a ‘black bastard’ was part-and-parcel of life in the armed forces.[1]

Magistrate reprimanded for ‘bloody foreigners’ outburst in court. Mr Mitchell, a magistrate for 36 years, did not accept the punishment issued by the Office of Judicial Complaints, part of the Department for Constitutional Affairs, and remains on the active list.[2]

Police accused of brutality after officer beat 19 year old woman during arrest at night club. An investigation into alleged police brutality was launched last night after a black teenage epileptic woman was filmed being repeatedly punched by a policeman, while two colleagues held her down outside a Sheffield nightclub.[3]

These are all examples of institutional racism. It may be that on the East London street and within communities, there is a certain class based solidarity and community cohesion across and beyond race. But to describe the East End as a model for multiculturalism is simplistic. While the area does have a long history of fighting fascism and racism, from resisting Mosley’s British Union of Fascists in the Battle of Cable Street in 1936 to Bengali youth reclaiming Brick Lane from the National Front in the 1980s, it sadly has often been in response to an equally long history of racism and intolerance.

In 1968, ex-Tory minister Enoch Powell’s speech in which he predicted ‘rivers of blood’ if black immigration continued inspired several hundred London dock workers to strike and stage an ‘Enoch is right’ march.

In 1986 Tower Hamlets Liberals proposed to put hundreds of homeless families (mainly Bengalis) into ships moored on the Thames. A report by the Commission for Racial Equality in 1988 found Tower Hamlets Liberal Council guilty of allocating ethnic minorities disproportionately to poor quality estates.

In local elections in 1995, the total number of votes cast for far-Right parties in Britain amounted to just over 20 thousand. The vast majority were cast in East London. On 5 May 2006, the British National Party (BNP) gained 11 of the 13 seats it contested in the East London districts of Barking and Dagenham, becoming the second biggest party.

There are incidents of race hate crimes in the Olympic area, but there is also the manipulation of racial tension for political ends. In her paper, ‘Playing the ethnic card – politics and ghettoisation in London’s East End’, Sarah Glynn details how local politics has linked territory and race.[4] From the mid-1980s, the Tower Hamlets Liberals had in effect used housing policies based on ethnicity to divide and rule. They had systematically shifted the blame for housing shortage onto the homeless (predominantly Bengalis) while continuing to sell off housing and land.

High unemployment, scarce and neglected housing, excluded from the dockland development boom – there were reasons for local residents of the Isle of Dogs to be angry. The Island’s relatively small Bengali population provided an easy scapegoat. Similarly, the Olympics is bound to intensify competition for housing, especially with an expanding buy-to-let sector hyping rents. Locals, already squeezed between two of Europe’s biggest business districts, Docklands and the City of London, are going to find themselves surrounded on all sides by intensive gentrification. It would be ironic if racial tension were to deflect from class-based ‘yuppies out’ hostility to the gentrification and privatisation of space in the East End that the ‘multicultural’ London Olympics will presage.

INFRASTRUCTURE

Paris was favourite to win the Games because it has much of the necessary infrastructure in place. In opting for London, the International Olympic Committee must surely have chosen to ignore the UK’s unique history of infrastructure and stadia construction fiascos. The newly refurbished Wembley Stadium was originally set to cost under £400 million. The official overall cost of £757 million did not include the overruns and compensation compromises on the building works of £352 million. It opened two years late. The Millennium Dome, originally estimated to cost the National Lottery £399 million, came in at least twice over budget and only just made the New Year’s Eve opening for which it was built.

The blue wall surrounding construction for London Olympics 2012

During a debate on the economic and social benefits of the Olympics in the upper house, Lord James, a Tory peer, said that big business, including McDonald’s, BT, and British Airways, had run rings round the Government when negotiating sponsorship deals for the Dome. The Dome organisers had negotiated flawed contracts with major sponsors and had ended up receiving a fraction of the money they expected.

The overrun on the Dome all occurred on the management costs and the running of the Dome and its ancillary services […]. It resulted eventually in what amounts to an £811 million learning curve for the Government, which I sincerely hope they will be marking and using extensively in the lessons for the Olympics.

 2008 – coverage of Westfield construction for Olympics 2012,
London Tonight, itv local,

So the IOC must have thought it was worth a shot, statistically, that this time it would all go smoothly. But then they have nothing to lose.

ONE FOR THE MONEY, TWO FOR THE SHOW

As with the Poll Tax the media response to the Olympics has tended to concentrate on the costs and its implications for taxpayers, rather than the social injustices. The total Olympic budget is £9.3 billion, an increase of £5.9 billion from the original budget of £3.4 billion. When Tessa Jowell, the then culture secretary (now Minister for the Olympics), admitted in the House of Commons that the initial budget had not included the 17.5 percent cost of VAT on the construction of the venues and infrastructure, there were cries of incompetence. Nowhere was it remarked upon that nearly every bid is undervalued, not through incompetence but as a strategy. For London taxpayers, the Olympics are indeed a big story. Financing is split between the Olympic Delivery Authority (ODA) and the London Organising Committee for the Olympic Games (LOCOG). The ODA will ‘build the theatre’ – the infrastructure, venues, land remediation, and so on – and will be funded jointly by the public sector (64 percent), London taxpayers (13 percent), and the lottery (23 percent). The LOCOG, meanwhile, will ‘put on the show’ – everything from the opening ceremony to the closing ceremony. This expenditure will be funded by the private sector out of ticket and merchandising sales, TV rights, and sponsorship. All the real costs and risk are therefore taken on by the public sector.

Sydney 2000 ended up costing over twice the pre-bid figures, according to the auditor-general of New South Wales. In Athens, total costs will be at least four times as high as the bid committee’s initial budget. The IOC insists that host nations cover any cost overruns. Basically, the public would never accept the Olympics if it knew the real cost.

THE PROMISES

The media were equally uncritical of the promised regeneration of East London, regurgitating the public relations press releases without seeming to question the ‘empty land’ myth or whether regeneration through sporting facilities is genuinely worthwhile.


News item, 2004, commenting on London Olympics, 2012

A common feature of regeneration schemes is verbal promises given by people who are clearly unable to deliver those promises. Lord Coe, director of the London Olympics, promised a successful bid would bring: ‘9,000 new homes, many affordable for local people’ and new shops, offices, community and health facilities, plus world class sporting facilites in a new park. Local businesses are likely to benefit from the influx of new visitors and from potentially winning contracts to service the Games.[5]

Affordable housing sounds good, but a recent, high profile scheme for subsidised ‘low-cost’ rent-and-buy housing in the East End requires applicants to have an annual income of at least £28,758 (£32, 644 for couples).[6]

The Olympics are very likely to have the opposite effect and make housing unaffordable for local people. In the run-up to the Sydney Olympics 2000, rent escalated and intensified evictions in the neighbourhoods alongside the Olympic development. In Barcelona, the 1992 Games were partly responsible for massive increases in costs of living in the city: between 1986 and 1992 the market price of housing grew by an average of 260 percent.

While the number of affordable new homes promised tends to come down over time, so the projected jobs figure seems to go onwards and upwards. A 2002 survey by engineering consultants Ove Arup calculated that

The Olympics will lead to the creation of 3,000 jobs and 4,000 new affordable homes for people in East London.

By 2007, London’s Employment and Skills Taskforce and the London Development Agency (LDA) were talking of the Olympics creating up to 50,000 new jobs in the Lower Lea Valley.

Dee Doocey, chair of the Committee for Economic Development, Culture, Sport, and Tourism, the leading committee on the London Assembly for scrutinising the Olympics, said locals could miss out unless language and construction skills were ‘urgently’ improved in the East London boroughs. As she said on her own website:

The last thing we need is another Docklands, where many of the newly created jobs did not benefit local people.

News item, commenting on London Olympics, 2012

Responding, the LDA pledged to make it a ‘priority’ to ensure locals in the five Olympic Boroughs of Greenwich, Hackney, Newham, Tower Hamlets, and Waltham Forest benefit from the new opportunities. Of the 720,000 people of working age living there, a quarter have no qualifications and, of these, over 60 percent are unemployed. Commenting on the announcement of a new ‘Living Wage’ for London of £7.20 an hour, Doocey, said:

The Mayor and Seb Coe signed an ‘Ethical contract’ with London Citizens before winning the Olympics, promising a Living Wage for everyone involved. Yet to date, no Living Wage has been included in the contracts allocated and Seb Coe told the London Assembly that ‘any of the issues about a living wage is a consideration, not a condition’. This is of great concern because LOCOG will be letting contracts for all the traditionally low paid jobs such as catering and cleaning.

As for local businesses exploiting the games, as Coe had suggested, it is more likely that existing businesses will be endangered. The director of H. Forman & Son, the UK’s oldest established salmon curer and one of the Lea Valley’s biggest and oldest companies, recently took to bringing a large aerial photograph of the proposed Olympic site to meetings, in order to show that far from being empty the Marshgate Lane area of Stratford includes 350 businesses with 15,000 employees. According to plans, these premises would be bulldozed to make way for the games.

The Institute for Practitioners in Advertising describe the marketing prohibitions defined in the London Olympic Games and Paralympic Games Bill, which sets up the Olympic Delivery Authority (ODA) as ‘so extreme that it could technically lead to pubs being prosecuted for using chalkboards to flag up [TV] coverage of the Games’.[7] Protected Olympic trademarks include use of the words ‘Olympic’, ‘Olympiad’, and ‘Olympian’, ‘2012’, ‘London 2012’, ‘games’, ‘medals’, ‘gold’, ‘silver’, ‘bronze’, ‘sponsor’, ‘summer’; insignia such as the 2012 Games logo (and mascots), the Olympic rings, Team GB, the British Olympic Association and the British Paralympic Association logos, London’s bid logo; derivatives of London2012.com; and the Olympic motto ‘Citius, Altius, Fortius’ (Faster, Higher, Stronger).[8] Ludicrously, 31 small firms throughout London reflecting the Greek diaspora will be forced to change their company names and shop fronts as a result of trademark conditions.

The companies likely to benefit are Coca Cola, McDonalds, and Visa, which have bought exclusive worldwide marketing rights via the Olympic Partner Programme. The BBC states that the IOC have made £790 million marketing revenue over the last four years from corporate sponsorship (35 percent of total), while LOCOG estimates that £580 million, or 40 percent of its operating budget, will come from this source.

THE PARK

The International Olympic Committee specifies the need for an integrated park. The IOC also demands that athletes should be accommodated in a village and not be required to walk for more than twenty minutes. The Olympic Park has been presented as ‘1500 landscaped acres’ representing ‘one of the biggest new city centre parks in Europe for 200 years.’ This ignores the fact that much of the Lower Lea Valley, where the park will be built, is an extensive network of waterways with important wildlife habitats on a key migratory route.

Animated representation of changes to East London landscape created by London Olympics 2012

For centuries ‘Parkification’ has been the instrument of choice for colonising the urban periphery, hinterlands and backwaters, socially cleansing those edgy zones of social marginalism and transgression, displacing the grey economies and polluting industries, taming the wild.

Although it has no formal position on the Olympics, the River Leas Trust, an environmental charity that works to preserve this wild environment, have told the London Olympic bid committee that ‘landscaping’ the area is inappropriate, particularly in the way represented in the ‘artists impression’ that the bid supporters are so proud of.

Hackney Marshes, once ancient common lands called Lammas Lands, were bequeathed in the 1890s by the Settlement of St. Mary Eton to the people of Hackney in perpetuity for recreational use as open space. Since that time Hackney Marshes has been home to amateur league football. Most London footballers have played there. Hackney Marshes holds the world record for the highest number (88) of full-sized football pitches in one place. On a typical Sunday, over 100 matches are played by amateur teams competing in several local leagues.

Johnny Walker, Chairman of Hackney and Leyton Sunday Football League, talks about the effects of the London Olympics 2012

Johnny Walker, Chairman of Hackney and Leyton Sunday Football League, talks about the substructure under Hackney Marshes created by WWII, and the effects of changes due to the London Olympics 2012

At a meeting set up by the Hackney Environment Forum on 24 July 2003, Neale Coleman, the London mayor’s advisor on the Olympic bid, countered fears that Hackney would lose its open space to stadium and temporary facilities, reassuring the meeting that there was ‘no question of permanent or temporary facilities on any part of Hackney Marshes’. Attached to the planning applications is a condition stating that the developing agency must provide exchange land for Common Land and open space taken up by the Olympic developments, a procedure required under the 1981 Acquisition of Land Act.

However, at the end of 2005, the New Lammas Lands Defence Committee were told by Hackney Council Cabinet Member for Regeneration, Guy Nicholson, that planners were defaulting on this obligation. Since then, a clause has been inserted in the London Olympic Games and Paralympic Games Bill to remove this imperative. Anne Woollett, Chair of the Hackney Marsh User Group, states:

The Games cannot make any claims to being ‘green’ or ‘sustainable’ while they steal Common Land, public open space and sports pitches for an Olympic car park. The London Development Agency (LDA) have now declared […] that they are not going to provide exchange land for East Marsh. It appears that the LDA have simply lobbied to legislate away their own statutory obligations.

Many are suspicious that when the car park is no longer needed it will be built on.

Video of Manor Gardens allotments, before London Olymics 2012 construction

Hidden away on the Olympic site is Manor Gardens Allotments. Founded by philanthropic aristocrat Major Arthur Villiers before WW1, the allotments have been feeding over 150 local East End families ever since. The LDA wants the site levelled and transformed into the central concrete walkway down the spine of the Olympic Park. Apparently, saving this unique and rare place by going around or over the allotments for a few weeks was not an option for security reasons.

Manor Garden’s former allotment holders describe the cultural, aesthetic, and ecological beauty of Manor Gardens which was wiped out for London Olympics 2012 construction
After being evicted from Manor Gardens, due to London Olympics 2012, the allotment holders were given new allotments with poor soil and terrible drainage.

After almost two years of meetings with the LDA, the Manor Gardening Society have had enough of broken promises and delays and on 27 April 2007 they issued Judicial Review proceedings against them. Phil Michaels, head of legal at Friends of the Earth’s Rights and Justice Centre, who represent the allotment holders said:

This is an important case about broken promises and local communities. The LDA made clear and consistent promises to the community that their allotments would be relocated so that they could stay together. They have now decided to break that promise. If the authorities are not willing to honour their promises then the Court has to step in.[9]

Allotment holders talk about their frustration with the empty talk about sustainability, their legal action against their eviction, and how they were cut out of the conversation about London Olympics 2012

The IOC refers to respect for the environment as the ‘third pillar of Olympianism’. The Sydney Bid Committee failed to note that Homebush Bay, the Olympic site, was heavily contaminated with dangerously high levels of dioxin, asbestos, heavy metals, and phthalates. The New South Wales government commissioned four scientific analyses and remediation plans for the site between 1990 and 1992 but took no action to avoid jeopardising the bid. When exposed, Olympic organisers accused environmentalists of being ‘unpatriotic and ‘un-Australian’.[10]

REGENERATION: THE REALITIES

David Higgins, Chief Executive of the Olympic Delivery Authority (ODA), states:

“The Apperition of the Blue Wall” graffitti commenting on the walled off construction zone
The blue wall made large sections of East London inaccessible.

Our challenge is to successfully manage both the requirements of the Games and the long term regeneration of East London. Achieving both of these will bring fantastic opportunities for the whole of the UK.

In the past 20 years, there has been wave after wave of ‘regeneration’ in East London, each scheme spending huge amounts of public money. While claiming to be solving the same basic problems associated with poverty and ‘social exclusion’, the schemes seem never to have achieved their stated aims. Primarily, because their real aim has been to promote gentrification. During the Thatcher era, it was to be via the ‘trickle down effect’; now, gentrification is justified as being about ‘mixed-tenure’ and ‘social diversity’. But whichever prism you chose to view it through, the fact is that regeneration is simply the process of privatisation of housing and public space.

Art on the blue wall around contruction of London Olympics 2012

Lord Coe has explicitly stated his aim to ‘put London in the same bracket as the Barcelona games’. An ominous comparison. David Mackay, one of the leading architects of the Barcelona Olympics, whose firm MBM Arquitectes built the beach and the Olympic village, has said:

For Barcelona, [the Olympics] were a pretext, an excuse to improve the city.

Mackay calls the London Olympic plan a ‘missed opportunity’, a ‘thing that has arrived from out of this world and been plonked down in the Lea Valley’, anarchitectural theme city […] concentrated on iconic buildings rather than the recovery of the Valley.

Blue Wall, London Olympics 2012

London will build a new Olympic stadium, a velopark – a set of cycling arenas (in fact London mayor Ken Livingstone confirmed in February 2005 that the proposed £22 million velodrome and velo-park would be built with or without a successful Olympic bid) – and new athletics, aquatics and hockey centres. Mackay is critical of all these. The master plan, he told the Evening Standard, shows;over-construction. … It’s all concentrated according to the best desires of the International Olympic Committee, who want everything for their three week pageant. They’ve gone too far. It’s not for Londoners.

Blue wall, London Olypics 2012

Genuine regeneration benefits local residents; when ‘regeneration’ means displacement it is little more than a land grab. In Barcelona, the construction of the Poblenou Olympic Village displaced a working class neighbourhood. In Atlanta, the Olympics provided the opportunity to convert Techwood/Clark Howell public housing, the oldest in the US, into mixed use development and to displace low-income residents (mainly African American) from the downtown area. In total, about 450 public housing units were lost. The estates were situated on prime real estate, near the Georgia Institute of Technology and opposite the corporate HQ of Coca-Cola.[11]

In Beijing, it is thought that around 1.4 million people have been forcibly moved, some illegally. The number of traditional hutong neighbourhoods, made up of courtyard houses, has been reduced from 6.5 thousand to 500 as a result of clearances for the 2008 games.

LEGACY

Evidence suggests that new sports facilities have an extremely small (and perhaps even negative) effect on overall economic activity and employment in a given area.[12] Stadia rarely earn anything approaching a reasonable return on investment and sports facilities attract neither tourists nor new industry. One legacy of the London Olympics might be high maintenance facilities and a huge debt. After all, Montreal took 30 years to pay off the debt it incurred building their Olympic site.

Manor Gardens allotment holders speak about the Legacy of the London Olympics 2012

According to the British Olympic Association, the London Games ‘will drive many of our youngsters to take part in sport and pursue dreams of becoming an Olympian.’ Jacques Rogge, president of the IOC, is planning a Youth Olympics for 14-18 year olds in 2010.

But behind Rogge’s dream is another myth-busting admission: the Olympics is not about sport but about watching television. Since the average age of the television audience for the track and field events is over 40, it is difficult not to see the Youth Olympics primarily as an attempt to attract a more youthful sector. For all but the relatively miniscule number of people in the stadium, the Olympics is a televised event. In Australia, a very outdoor society, it was television viewing figures rather than sports activities that increased after the Sydney Olympics.

Sunday League players at Hackney Marshes discuss the effects on their community stemming from loosing their piches to the London 2012 Olympics

OLYMPIC IDEALS AND URBAN PLANNING

The planning applications for the Olympic Park were submitted by the ODA to the ODA Planning Decisions Team (PDT) on 5 February 2007. The 15-volume, 10,000 page document included plans for 2.5 km2 of new sporting venues, highways, bridges, river works, utilities, parks, and open spaces. Plans for the park show it will be very densely built.

Map of proposed Olympics 2012 construction

The application was subject to a statutory 28 days consultation period, later extended to six weeks, to allow members of the public to give their comments. There were many objections lodged, a major one being about the inadequate time for public consultation and woeful access to the application documents. The time period given to digest, consider, and prepare responses to one of Europe’s biggest ever planning applications was completely unrealistic, and further exasperated by the lack of access to documents, either online, in public libraries, or even at the ODA offices themselves. The complete set of planning documents available from the ODA in hard copy costs £500. DVDs were provided free-of-charge to representatives and those in the ODA/LDA, but were not available to local community groups.

It is difficult to see how the ODA has complied with The European Environmental Impact Assessment Directive which applies to these applications.[13] The directive provides that, the public concerned shall be given early and effective opportunities to participate in the environmental decision-making procedures referred to;[14] and that, reasonable time-frames for the different phases shall be provided, allowing sufficient time for informing the public and for the public concerned to prepare and participate effectively in environmental decision-making subject to this article.’[15]

Complaints about the absence of meaningful consultation, a lack or withholding of information, and manipulation of facts, are commonly directed at regeneration projects. As one resident says:

I was looking at an exhibition about the Olympic site and thought… Hang on! That’s where I live!

End of an era in East London, before the construction of the Olympic Stadiums

THE WINNERS

Glass towers in construction, London Olympics 2012

Laing O’Rourke, in partnership with Mace Ltd. (project management) and environmental evaluation company CH2M Hill (together called the CLM consortium), won the contract to manage construction of the 80,000-seat Olympic Stadium and the Athletes’ Village. Happily, the CLM consortium has worked on five previous Olympic Games: Torino 2006, Athens 2004, Salt Lake City 2002, Sydney 2000, and Atlanta 1996.[16] The awarding of the management contract to CLM caused some controversy within both the industry and Parliament on the grounds that construction tycoon Ray O’Rourke had given a substantial donation to ‘Tony Blair’s 2012 bid team’ and substantial help in kind.[17]

Cranes in the skyline of Olympic construction 2012

The real winners are the IOC themselves, however. In the Athens games, they made a billion dollars in TV rights alone. The IOC enjoys tax-free status despite not being a charity, a religion, or a non-profit organisation. And to be on the safe side, its members enjoy diplomatic immunity.

THE LOSERS

The losers are often the most vulnerable members of society. In Atlanta, the Metro Atlanta Task Force for the Homeless documented the arrest of 9,000 homeless people in a policy of ‘arrests and relocation’ during the year before the Olympics. In Athens, 140 Roma from the Marousi community were forcibly evicted. The Clays Lane estate in East London, Europe’s second largest purpose built housing cooperative, was set up in the early 1980s to address the lack of housing for young single people in the area. It was initially funded by organisations including Newham Council and the University of East London. The site is large enough to house approximately 450 people. Now, the residents have been displaced under a Compulsory Purchase Order (CPO) issued by the London Development Agency (LDA) to make way for the development of the Olympic Village.

Clay Lane Community Centre, once a vibrant cooperative, dispersed by Olympic Park construction.

Also among the losers will be those deprived of funding by the Olympic budget. The Lottery (which, given the miniscule chance of winning, is basically a tax on the daft) will lose £112.5 million to help pay for the Olympics. This amount would otherwise have gone to ‘good causes’. The Arts Council of Great Britain recently slashed the ‘Grants for the Arts’ scheme funding by a third, from £83 million to £54 million, the first Olympic raid on the Arts Lottery fund. This money would have gone to around 5,000 arts projects.

Protesters on canal boats in East London, Olympics 2012

In March 2004, a cross-party committee of MP’s called the earmarking of money for the Olympics ‘a straightforward raid’ on Lottery funds for projects outside of London. The committee argued that the redirection of funds breached the government’s promise not to use Lottery cash to support schemes that should be funded through general taxation. It will be communities in East London and other deprived areas of the country who will suddenly find it harder to secure funding.


Protesters tour Olympic construction sight on canal boats in East London, Olympics 2012

NATIONAL MEGA PROJECTS

The postwar Olympic games are less sporting events than mega development projects. For every host city, the Olympics is an instrument for major urban restructuring on a scale that would otherwise be beyond the planners’ wildest hopes and dreams. The glow from the Olympic torch shines so bright it bleaches out the flickering flames of protest.

Construction behind the blue wall, London Olympics 2012 construction

The governments of all host nations exploit the Games for self-aggrandisement. From Berlin 1936 to Beijing 2008, regimes have used the opening ceremonies to parade the Games as the fruit and embodiment of their ideology. The 1973 games in Munich, for example, saw politics return to German sport as Cold War tensions came to a head.[18] The American-led boycott of Moscow 1980 was another recognition of the ideological instrumentalisation of the Games, as was the retaliatory boycott of Los Angeles 1984 by the Soviet Union and 13 Communist allies. In the run up to the 2008 Olympics in Beijing, China wants to take the Olympic Torch through Taiwan and Tibet.

One can only fantasise about the cultural kitschifaction that will feature in the London opening ceremony. In the Expo 2000 UK pavilion, Battersea Power Station, an icon for degeneration, was featured heavily – so don’t expect irony.

Stratford and Westfield, London Olympics 2012

Of course, Britain’s major cultural legacy is its colonial past, currently unravelling most visibly in Iraq. Colonialism and regeneration have much in common. After all, one of the classic tricks of British colonialism was to present the land being taken over as ‘empty’. Colonialism also likes to rename. Or, as it is called today, ‘re-brand’. The idea is to re-appropriate culturally what has been taken physically. The branders can either sweep away all that existed before by calling it ‘My-Land’. Or enlist the past, one as distant, romantic, and mythical as possible, to present as natural what in fact is an irreversible lurch in the opposite direction. To cite the deputy Chairman of the Interbrand Group, Tom Blackett:

Glass towers still looking out of place during construction London Olympics, 2012

The development that will take place in preparation for the 2012 Olympics will change profoundly the character of the old East End; much of the squalor and dereliction will be swept away, and even areas developed by the Lee Valley Regional Park Authority will be transformed. […] The vast site [ …] will acquire an entirely new image, and with that it needs a new name. But it has to be a name that will last, a name that will capture the glory of the 2012 Olympics and help signify the rebirth of the area. ‘Lammas Lands’ would honour the spirit of the past; it is a name that is synonymous with recreation and the public good, and carries with it a long tradition of sport in East London.

Cranes behind the blue wall, London Olympics 2012 construction

Why not call it the ‘East End of History’?

THE FUTURE

As people who deliberately kick the hornets’ nest over love to say: ‘We are where we are.’ Sure, the London Olympics will go ahead, maybe not on time or on budget, but they will at least manage to destroy all that is currently there by turning it into Europe’s biggest building site. But the Olympic circus must stop. London must be the last nomadic Olympics. After 2012, the Games should stay in one place: perhaps Athens, Los Angeles or Atlanta (who cares?). The complex, not the IOC, should have ambassadorial status and be insulated from the host country. The athletes should represent themselves, not a country. We should see the world’s diversity through faces, not flags.

Olympic Stadiums, 2012

Competitive sport at this level is too specialist for it to be participatory for a wider public and it is a myth that the centralisation of specialist facilities does anything to help wider participation in sport. It would be better for the athletes if good, fixed facilities were established instead of the wasteful and destructive cycle of makeshift and make do. The money saved could be better invested in spreading around the world accessible local sporting facilities at a community level. That would be a true Olympic legacy.

Locals protest London Olympic games 2012

But more importantly, it is clearly unacceptable for a self-elected, unaccountable body like the International Olympics Committee to decide the fate of our cities. It is not about sport but a process whereby business interests lobby and encourage democratically elected local governments to commit limitless public money and dedicate urban priorities to hosting the Games. The IOC, through the issuing of exclusive rights and franchises, and by ruthless brand protection, in turn invigorates and gives free reign to those business interests. The momentum created by the need to ‘put on a good show’ irrevocably distorts and rearranges our cities according to private concerns. In the national interest, extraordinary powers are exercised to overcome democratic structures, opposition, and planning constraints. For the East End, it is not looking good. The area will slowly get turned into a matrix of gated housing and shopping complexes, clustered in a tamed, risk-averse landscaping linked by high security jogging friendly ‘green’ pathways.

As they say in Cockney rhyming slang: then we’re ‘McDonald Ducked’.

Further Information

The best source of info and updates on the London Olympics is Games Monitor, http://gamesmonitor.org.uk

Footnotes

[1] Guardian Unlimited, 8 March 2007.

[2] The Guardian, 8 March 2007.

[3]The Independent, 08 March 2007.

[4] Sarah Glynn, ‘Playing the ethnic card – politics and ghettoisation in London’s East End’, online papers archived by the Institute of Geography, School of Geosciences, University of Edinburgh, 2006, http://linkme2.net/ce

[5] East End Life, 15-21 November 2004.

[6] ’2006 Multi-Storey Housing’, in: Review of Architecture, vol. 3, 2006, p. 302.

[7] A. Fraser, BBC Sport, 16 August, 2005.

[8] BBC Sport, 16 August, 2005.

[9] Manor Gardens Press Release, 28 April 2007.

[10] Helen Jefferson Lenskyj, Progressive Planning Magazine, Fall 2004.

[11] Peter Phibbs, Progressive Planning Magazine, Fall 2004.

[12] See: Roger G. Noll and Andrew Zimbalist, Sports, Jobs, and Taxes: The Economic Impact of Sports Teams and Stadiums, Brookings Institution Press, 1997.

[13] Directive 85/337/EEC as amended.

[14] Ibid, 6(4).

[15] Ibid, 6(6).

[16] Contract Journal, 30 August, 2006

[17] Evening Standard, 3 September 2006, in the run up to the IOC’s decision.

[18] On the ideological mise en scène of the Munich Games in 1973, see: Uta Andrea Balbier, ‘Zu Gast bei Freunden. How the Federal Republic of Germany Learned to Take Sport Seriously’, in: Mittelweg 36, 2, 2006. English translation published by Eurozine : http://www.eurozine.com/articles/2006-06-09-balbie…

 This is an edited version of an article that appeared first on the Eurozine website entitled ‘Fish ‘n’ Freedom Fries’ : http://www.eurozine.com/articles/2007-05-25-saunde…

Mark Saunders is a documentary film maker living in London. His films and photography are available at http://www.spectacle.co.uk



Sign up to our Newsletter for more information about our ongoing projects.

Spectacle Homepage
Like Spectacle Documentaries on Facebook
Follow us on TwitterInstagramVimeoYoutube and Linkedin




Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Government reduces funding for sports

On Saturday the Guardian wrote an article about how the government has reduced funding, which establishes collaboration between sports clubs and schools, abandoned the goal for at least two hours of PE per week and also ended the surveys that measure how much sport is being done in schools.

Even though, they have increased the funding for elite sports and also some of the funding that boosts community sports, is that enough to ensure that all children have an opportunity to get involved in sports? When schools that are placed in not so well-off parts of the city lose their funding and are not able to give less-fortunate children a chance to learn sports from experienced trainers, is the government really keeping its promise to preserve the legacy from the Olympics?

Click London Olympics for more blogs
See our Olympics project pages for more information and videos.
Or visit PlanA our general blog on urbanism, planning and architecture.

Spectacle homepage
Like Spectacle Documentaries on Facebook
Follow SpectacleMedia on Twitter

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

OLYMPIC SPONSOR PROTEST CAMPAIGN EVENT-Tonight

ENVIRONMENTAL AND HUMAN RIGHTS CONCERN GROUPS UNITE

Monday 16th April

Venue: Amnesty International UK Human Rights Action Centre, 17-25 New Inn Yard, London EC2A 3EA

Time: Launch event 7pm-9pm

On Monday 16th of April, a coalition of environmental and human rights groups are unveiling a new online campaign, Greenwash Gold 2012, focusing on the ‘worst’ London Olympic sponsors. this is sure to ramp up the pressure on LOCOG after the fiasco surrounding Dow Chemical’s sponsorship of the London Games as further groups look set to unite in opposition to various London Games sponsors.

Three controversial Olympic sponsors, Dow Chemicals, BP and Rio Tinto are the targets of the new online campaign. Each has been made the subject of a short animated film (by various award-winning animators) and viewers will be encouraged to visit the ‘GreenwashGold’ website where they will be able to vote for the worst corporate sponsor.

During the Games, in July, the organisers will award medals to these companies based on the results of the public voting.
Members of communities impacted by the Olympic sponsors, from all over the world, have come together for the launch event on the 16th to criticise the companies, including:

A survivor of the Bhopal disaster who witnessed first-hand the devastation caused by the gas leak and campaigns tirelessly to highlight Dow Chemical’s liability towards the ongoing chemical contamination.
A representative from the Gulf Coast where communities are still dealing with the environmental devastation of BP’s catastrophic oil spill.
An organiser with indigenous communities in Canada fighting BP’s controversial tar sands operations.
A mother from Utah fighting against the life-threatening air pollution levels caused by one of the mines from which Rio Tinto is providing the metal for the Olympic metals.
A community representative from Mongolia where another Rio Tinto mine proving medals metal is accused of exploiting scarce water resources in a desert region.
The launch on the 16th will be chaired by Meredith Alexander, the ex Olympics ‘ethics tsar’ who resigned her role on, the Commission for a Sustainable London 2012, over controversies surrounding Olympic sponsorship.

Colin Toogood, Bhopal Medical Appeal Media Spokesman said: “The Dow Chemical Company are the owners of the Union Carbide Corporation wanted, in India, on the criminal charge of culpable homicide for their role in their Bhopal Disaster. The Bhopal disaster site has never been cleaned up and highly toxic chemicals are now found in the drinking water of over 30,000 poor people. If we can clean up the London Olympic site in readiness for the games, why can’t Dow take responsibility for cleaning up Bhopal.”

Richard Solly, coordinator of the London Mining Network said: “Some of the most disreputable companies in the world are sponsoring the Olympics. Rio Tinto, Dow and BP all have appalling environmental and human rights records, and they are being allowed to greenwash their tarnished reputations by association with the 2012 games. Greenwash Gold 2012 is providing people with an opportunity to name and shame the worst corporate sponsor of London Olympics.”

Jess Worth, from the UK Tar Sands Network, said: “BP has bought itself the prestigious title of London 2012 ‘Sustainability Partner’. But this is dangerous greenwash. BP is one of the least sustainable companies on earth, responsible for the Deepwater Horizon disaster and the extraction of highly-polluting tar sands. Its entire business is geared towards keeping the world addicted to fossil fuels and driving us towards uncontrollable climate change. And the Olympics are helping BP get away with it!”

Cherise Udell, the founder of Utah Moms for Clean Air, said: “I was delighted to learn that the 2012 Olympic committee was aiming for the greenest Olympics ever. Then I heard that Rio Tinto metal from our controversial Utah mine would be used to make the medals. In Utah, Rio Tinto are the number one emitter of toxins known to cause harm to human health. Every year, between 1000 and 2000 Utahns die prematurely due to chronic air pollution and Rio Tinto’s Bingham mine is responsible for about 30% of this.”

Launch Event Facebook page:

GreenwashGold website goes live with animations from 16th April.

For more information/comment, contact

Colin Toogood, Bhopal Medical Appeal,

ColinToogood@bhopal.org, 07798 845074

Farah Edwards-Khan was born and raised in Bhopal and was ten years old at the time of the disaster. Farah was lucky enough to be in a part of the city that was not too badly hit by the gas, during the night of the main disaster, but witnessed the unfolding tragedy first-hand the following morning as bodies lined the streets of Bhopal

Colin Toogood has worked for the BMA for three and a half years after a change of life decision for this erstwhile DJ. Colin decided he needed something more worthwhile to do with his time and feels very lucky to have found such a worthwhile cause to be working for.

Cherise Udell, the founder of Utah Moms for Clean Air, is a mother of two, and a resident of Salt Lake City. Cherise has a B.A. in Cultural Anthropology from U.C. Berkeley and is nearly finished with her M.S. in Environmental Health and Social Ecology at Yale University.

Zanaa Jurmed is the Director of the Center for Citizens’ Alliance and Vice Chair of the Tripartite National Committee on Resolving disputes mining and public property issues. She is also the Chair of the Board of the Oyu Tolgoi Watch, a non governmental organization in Mongolia. She is the founding member of the number of Women’s and Human Rights NGOs since 1992, member of the Human Rights group to the Mongolia President and non-staff member of the Mongolian National Human Right Commission.

Derrick Evans is a sixth-generation native of Turkey Creek, a Mississippi Gulf Coast community settled by freed slaves in 1866. Derrick founded Turkey Creek Community Initiatives to promote sustainable local development that is both environmentally and culturally sensitive. Since Hurricane Katrina and the devastating BP Deepwater Horizon spill he has been a tireless organizer and advocate for the needs and rights of coastal communities, and is an advisor to the Gulf Coast Fund.

Clayton Thomas-Muller, of the Mathias Colomb Cree Nation also known as Pukatawagan in Northern Manitoba, Canada, is an activist for Indigenous rights and environmental justice. Clayton is the tar sands campaign organizer for the Indigenous Environmental Network and works with grassroots indigenous communities to defend against the sprawling infrastructure that includes pipelines, refineries and extraction associated with the tar sands, the largest and most destructive industrial development in the history of mankind.

 

Click London Olympics for more blogs
See our Olympics project pages for more information and videos.
Or visit PlanA our general blog on urbanism, planning and architecture.

Spectacle homepage
Befriend Spectacle.Docs on Facebook
Follow SpectacleMedia on Twitter

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Local businesses near Olympic Park sue LOCOG

Firms locating around the Olympics Park are planning legal actions against LOCOG.

One of the local businesses displaced by the Olympics

A group of 40 businesses located near the Olympic Park are filing lawsuits against the London Organising Committee of the Olympic Games (LOCOG), on the grounds that the companies do not receive sufficient compensation when their businesses are devastated by the road closures or other relevant measures.

These companies fall outside the LOCOG’s compulsory purchase zone, ranging from transport business, cafes, garages to retailers, have committed a small amount of money to take legal action against LOCOG over the alleged lack of compensation plan and a perceived failure to provide relocation packages for the worst affected. Lawyers from John Halford and Paul Ridge will advise the group for a moot action against LOCOG.

LOCOG claimed Olympics has the capacity to transform one of the most underdeveloped areas of the country for generations to come. But businesses warned that having fewer customers is the only Olympic legacy they have.

Michael Spinks, manager of Essex Flour & Grain, complained the road closures would disrupt the revenue. He told the BBC: “Locog behaves like the playground bully. They don’t seem to care about the welfare of their neighbours. We are expected to fall in line and if we survive we survive, and if we don’t it is all for the greater good of the Olympics.”

Graham Phelps, manager of Phelps Transport said: “In rush hour we won’t be able to work at all. Where our drivers might usually leave at midday to get to a job in Birmingham they’re going to have to leave at 5am during the Olympics just to get there on time. We could lose between 50 and 60 per cent of our turnover.”

Traffic disruption dissuades customers purchasing from stores, as the manager of Pennywise Furniture wholesalers Kevin Farley voiced his concerns: “If there’s going to be police checkpoints, that will create a massive bottle-neck. I can see half of our customers staying away.”

The government’s plan to ‘regenerate’ the area will result in relocation, such moves may also pull away some loyal customers. From a community blog “Newham 2012“, a local pub owner faces an uncertain future due to radical changes within the community, he told the blogger that it was packed two years ago, but now there were only 3 other people in the pub.

The Federation of Small Businesses (FSB) said a study of nearly 1,700 small firms indicated that only 7% of them believe the 2012 Olympics will be of benefit to them. And 25% said they thought the events would have a negative impact.

In fact, LOCOG did expect some economic damages during the Olympics, the committee issued “Preparing your business for the Games” report, alerting entrepreneurs and businessmen prepare in advance to line up strategies minimizing potential loss. In the report, it has listed potential impacts on business and some coping strategies are also included. The impacts include:

  • takes longer journey for staff
  • internet services may be slower
  • mobile networks may be slowed down
  • travel disruption
  • road disruption due to Olympic Route Network (ORN)
  • disruptions to road network will affect deliveries across London

In this case, the bill for hosting London Olympics keeps rising, the economic impact is now going beyond what the Prime Minister David Cameron defended earlier for £9.3 billion. At this point, we can say the perceived “Olympics Effect” has almost vanished (the term refers to the fact that the West End predicts more than £17million being spent in major shopping districts or other economic benefits driven by tourism), some companies forecast the Olympics will flush in large amounts of income, pushing cafes and shops to rebrand themselves as “Olympic” in East London.

 

Click London Olympics for more blogs
See our Olympics project pages for more information and videos.
Or visit PlanA our general blog on urbanism, planning and architecture.

Spectacle homepage
Befriend Spectacle.Docs on Facebook
Follow SpectacleMedia on Twitter

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Olympic Borough Racist Policing and Selective Security

 

© Copyright Danny Robinson Forest Gate Police Station (Danny Robinson) / CC BY-SA 2.0

 

Forest Gate Police Station located in the Olympic borough of Newham is at the centre of alleged racist assault. The London Olympics website states that the Olympics are a “celebration of different cultures” and that “diversity was a key reason why London, one of the most multicultural cities in the world” was chosen to host the events. However, these testimonies of ‘celebrating diversity’ have been subsequently undermined from the allegations of racism from members of the Metropolitan police, which could be seen as a form of institutional racism.

These allegations of racism echo previous instances of institutional racism which have have been resistant to change. In the 1970s there was a report from a school boy in the borough of Newham who was attacked shows that the resilience of institutional racism in the face of police reform.  When the boy was taken by his employer to Forest Gate Police Station to report the incident the police officer, a character that resembled a Dixon of Dock Green style Desk Sergeant on hearing the story bent down under the counter, pulled out a double barrel shot gun and asked: ” Was he Black? We’ll get him wont we lads?” to the cheers of the other police officers in the station. When the Desk Sergeant heard that the assailant was white, and not black and leant his address he sighed, “Oh that lot. That family are well known”. No further action was taken.

The professionalism of the Metropolitan police force has once again come under scrutiny after new reports of racism have emerged.  Hours after PC Alex MacFarlane was recorded on a mobile phone apparently using racist and abusive language, a colleague PC Joe Harrington was allegedly recorded in the custody suite assaulting a teenage boy.

In the first incident of the alleged racial abusive language recorded by Mauro Demetrio, 21, on his mobile phone PC MacFarclane is heard saying that “You’ll always have black skin colour” has been recently suspended. While  PC Harrington was not heard making racist comments on the recording he was one of the three officers investigated for the alleged assault of Mauro Demetrio.

Soon after Demetrio was held custody at Forest Gate police station where he witnessed PC Harrington allegedly assault a 15 year old boy who was handcuffed. Demetrio stated that he saw PC Harrington kick the teenager in the back of the leg and once he was on the floor, kneed him in the back.

After Demterio’s report has been made public, a separate Independent Police Complaints Commission (IPCC) investigation was launched into the case of the 15 year old and subsequent CCTV footage of the incident has been found.

The close proximity of these events which occurred during the London riots last August has caused concerns over the way police officers operate.  More controversy has arisen due to the initial advice from the Crown Prosecution Service (CPS) police complaints department that neither officer should be charged . This has subsequently caused pressing reviews by the CPS.

In recent years security has become a central issue in the planning of the Olympics, as the games will see some 12,000 police officers patrolling the streets of London at any one time as well as 5,000 military troops supporting them. However, are the recent allegations of racism undermine the security projects planned for the Olympics?  A spokesperson for the Newham Monitoring Project has stated that even “after years of re-branding its poor reputation of racial inequality, the culture of racism within the Metropolitan police is still deeply embedded.” “With 12,000 police officers based in Newham during the Olympics the borough’s black communities face the prospect of a regime of repressive policing” that mirrors an apartheid approach to policing. Black Olympic athletes may want to think twice about sightseeing in Newham.

 

Click London Olympics for more blogs
See our Olympics project pages for more information and videos.
Or visit PlanA our general blog on urbanism, planning and architecture.

Spectacle homepage
Befriend Spectacle.Docs on Facebook
Follow SpectacleMedia on Twitter

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Olympics, Advertising and the Riot Panel’s call to curb Aggressive Marketing

The imminent Olympics will take place in a city still recovering from the riots. Seven months ago we were shocked by the images that dominated our television screens. The riots, in which around 15,000 people took part, were characterized by the looting of designer stores, such as Footlocker, JD Sports, Orange, O2 and Adidas. Roughly 50 per cent of the recorded offences from the riots were acquisitive in nature. The Riots, Communities and Victims Panel, established by the Prime Minister, Deputy Prime Minister and the Leader of the Official Opposition, this week published a report documenting the panel’s findings and recommendations to help prevent future riots. Rampant materialism is considered an underlying cause of last year’s lawlessness. In addition to the lack of economic opportunities, a breakdown of community ties and the loss of trust in the police and public sector, the panel considered aggressive advertising of designer brands a key cause of last year’s rioting. Aggressive marketing and enforcement of branding creates a demand for objects that low-income sectors of the society simply cannot afford. Big businesses, targeting children and young adults, have created a damaging consumerist culture in some of the most deprived parts of the country. In fact, the panel’s Neighbourhood Survey found that 85 per cent of people feel advertising puts pressure on young people to own the latest products and two-thirds of people feel materialism among young people is a problem within their local area.
Yet, aggressive advertising is a big feature of the Olympics (the LOGOC* have their very own report entitled Brand Protection) and ambush marketing (the association and consequent capitalization on a particular event without paying sponsorship fees) is one of the London Organising Committee of the Olympic Games’s major concerns. In addition to the concentration of world-famous sporting personalities, the Olympics has now become an effective publicity platform for the advertisement of a plethora of objects, many of which are completely unrelated to sports. In an attempt to keep up with a world rebuilt in a corporate image, the Games have secured sponsorship deals domestic and abroad, ironically culminating in a £20m-plus sponsorship deal with Cadbury. In light of the UK’s childhood obesity problem, some argue that a sweet brand should not promote a sporting event.
The Games now embody changes in our society that are incredibly remote from their notional or founding ideals. Increasingly obsessed with the global gaze and the prestige that hosting the Olympics will achieve within the media, the games are keen to promote big brands, and discourage (if necessary by using force) smaller brands that challenge the hegemony of prime corporate sponsors (including MacDonald’s, Visa and Dow Chemical). This will undoubtedly translate into hours of sponsor-related TV ads plaguing our television screens during the summer months and the city of London being literally branded by these bigger brands. In a city agitated by record levels of unemployment and rising social protests, the continual bombardment on the TV screen by designer brands of over-priced products, which will now be rendered all the more desirable and unaffordable by the Olympics logo stamped on the side, is surely not a good thing. The Riots, Communities and Victims Panel’s recommendation that steps need to be taken to reduce the amount of excessive and aggressive advertising aimed at young people should perhaps, in the essence of social responsibility, be listened to sooner, rather than later.

 

Click London Olympics for more blogs
See our Olympics project pages for more information and videos.
Or visit PlanA our general blog on urbanism, planning and architecture.

Spectacle homepage
Befriend Spectacle.Docs on Facebook
Follow SpectacleMedia on Twitter

 

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Plans to reveal yet another statue.

The Camden New Journal yesterday uncovered plans to erect a statue of Christ the Redeemer on Primrose Hill. The statue will be a tribute to the one overlooking Rio de Janeiro, to celebrate passing on the torch (pun begrudgingly intended) to Brazil for 2016.

The Brazilian government would fund the project, and a planning consultancy based in London has been employed by Brazil’s tourist agency to hold a public meeting to display the designs before applications for planning permission are submitted.

The Camden-based design company See Me, Hear Me, Feel Me did not want to discuss the plans, and the Brazilian government was unavailable for comment, but Primrose Hill Lib Dem councillor Chris Naylor said he wasn’t sure a 30ft statue of Christ with his arms outstretched was quite what the area needed.

Other statues to celebrate the Olympics have been erected around Britain, often to the displeasure of residents. The ‘Jurassic Stones’ statue, by Richard Harris, has been greeted with horror by residents of Weymouth, Dorset. The Stones’ £335,000 bill pales in comparison to the £19m spent on Anish Kapoor’s ‘ArcelorMittal Orbit’, on site in Stratford.

 

Many people question why so much money is being spent on statues to celebrate the Olympics, and whether it is appropriate in the current economic climate. The term ‘Legacy’ has always been used to describe the impact of mega-events like the Games: urban development, social, economic and cultural changes are words often thrown around in relation to the Legacy. However, the term has been re-appropriated by critics of the Games and become somewhat of a joke. The Legacy that does seem to be taking shape is symbolised in the statues cropping up around the country – abstracted, distorted, and expensive.

The real Olympic Legacy will be towering debt.

For other Olympic links and Spectacle’s video archive

For more London Olympics Blogs
See our Olympics project pages for more information and videos.
Or visit PlanA our general blog on urbanism, planning and architecture.

Spectacle homepage
Facebook Spectacle.Docs
Follow SpectacleMedia on Twitter

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

Coca-Cola break Olympic Pledge to Public Transport

Soft-drinks company Coca-Cola have been accused of ‘breaking the Olympic spirit’, following another recent controversy over transport in London during the 2012 Games.

Guests of Coca-Cola, one of the official sponsors of the London 2012 Olympics, will be transported to and from the games in Stratford by VIP buses, it has been revealed. As a result, they are now being accused of breaking the Games’ pledge to encourage those attending the event to rely on public transport.

Whilst it would take just 20 minutes on public transport for guests to commute from their 5-star rooms at the Langham Hotel to the Olympic Stadium in Stratford, guests of Coca-Cola will instead be travelling on VIP buses, driving up to Euston Road and joining the Olympic Route Network.

The Olympic Lanes were initially created for the quick transportation of competitors and employees. Yet sponsors of the games, including Coca-Cola, will also be allowed to take advantage of these specially created routes, even though the majority of their guests will be attending as spectators.

In addition to this, parking for residents around the Langham Hotel will be restricted during the games, in order to make way for the VIP buses.

Whilst London commuters are being urged to avoid making any unnecessary trips into the capital during the Games and employers are being urged to increase the number of Londoners working from home , guests of Coca-Cola and other Olympic sponsors will be able to enjoy VIP transportation.

“Coca-Cola will benefit from special measures during [the] Games … the rest of us are being asked to make sacrifices. It is a blatant affront to the Olympic spirit.”

As Simon Jenkins says, ‘Olympics VIPs and their cronies […] can cruise through London unimpeded by traffic lights, white vans, taxis, cyclists, zebra crossings or ordinary Londoners, who will be shoved into the gutter like medieval peasants’

Click London Olympics for more blogs
See our Olympics project pages for more information and videos.
Or visit PlanA our general blog on urbanism, planning and architecture.

Spectacle homepage
Befriend Spectacle.Docs on Facebook
Follow SpectacleMedia on Twitter

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

New Olympic legacy website: London-Rio: Olympic Cities

Mega Event Cities

London-Rio: Olympic Cities

“Cities across the globe are using mega events to catalyse urban development and social, economic and cultural change. Here we present insights and analysis of these events, examining their impact upon city-building and exploring their contribution to the design and shaping of place.

Our research is policy focused and practical. Our approach is focused upon the social impacts and legacies of mega events. We use interdisciplinary analysis to discover new ways of comparing and thinking about the mega event city.

We are interested in receiving comments on the site and suggestions for relevant material or links to be placed on it. The site will be dedicated primarily to housing academic work on the social legacies of mega events, particularly those referring to London 2012 or Rio 2016. We would also welcome links to our site being placed in sites addressing similar themes.”

For other Olympic links and Spectacle’s video archive

For more London Olympics Blogs
See our Olympics project pages for more information and videos.
Or visit PlanA our general blog on urbanism, planning and architecture.

Spectacle homepage
Facebook Spectacle.Docs
Follow SpectacleMedia on Twitter

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca

London 2012 marathon manager quits in row with LOCOG

blue wall

Dave Bedford, the manager of the London 2012 Olympic and Paralympic Games, has resigned from his post after a series of disagreements with the Olympics organising committee, LOCOG.

Bedford tendered his resignation on the 4th April, saying that the organisers were ‘inexperienced’ and had not listened to his advice. It is believed that Bedford was angered by the committee’s decision to move the marathon away from Tower Hamlets in east London to the Mall without consulting residents and over their plans to close the marathon route for a test run for ten hours on 30th May.

Over the past weeks, the press has reported a number of controversies involving LOCOG over the planning of the Olympics. In spite of this latest criticism, London Marathon have already confirmed that they will continue to work with the Committee to finalise preparations for the 2012 Olympics.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • Current
  • email
  • Google Buzz
  • Identi.ca