Coca-Cola break Olympic Pledge to Public Transport

Oct 14 2011 Published by under Olympics 2012, Olympics 2012 Transport

Soft-drinks company Coca-Cola have been accused of ‘breaking the Olympic spirit’, following another recent controversy over transport in London during the 2012 Games.

Guests of Coca-Cola, one of the official sponsors of the London 2012 Olympics, will be transported to and from the games in Stratford by VIP buses, it has been revealed. As a result, they are now being accused of breaking the Games’ pledge to encourage those attending the event to rely on public transport.

Whilst it would take just 20 minutes on public transport for guests to commute from their 5-star rooms at the Langham Hotel to the Olympic Stadium in Stratford, guests of Coca-Cola will instead be travelling on VIP buses, driving up to Euston Road and joining the Olympic Route Network.

The Olympic Lanes were initially created for the quick transportation of competitors and employees. Yet sponsors of the games, including Coca-Cola, will also be allowed to take advantage of these specially created routes, even though the majority of their guests will be attending as spectators.

In addition to this, parking for residents around the Langham Hotel will be restricted during the games, in order to make way for the VIP buses.

Whilst London commuters are being urged to avoid making any unnecessary trips into the capital during the Games and employers are being urged to increase the number of Londoners working from home , guests of Coca-Cola and other Olympic sponsors will be able to enjoy VIP transportation.

“Coca-Cola will benefit from special measures during [the] Games … the rest of us are being asked to make sacrifices. It is a blatant affront to the Olympic spirit.”

As Simon Jenkins says, ‘Olympics VIPs and their cronies [...] can cruise through London unimpeded by traffic lights, white vans, taxis, cyclists, zebra crossings or ordinary Londoners, who will be shoved into the gutter like medieval peasants’

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Olympian battle to get London’s transport fit for the Games…

Oct 06 2011 Published by under Olympics 2012, Olympics 2012 Transport

A guaranteed budget of £6.5bn has been set aside to get London’s transport network up to speed in time for the Olympic Games next year. Thanks to the Games, this budget is also protected during present austerity measures.

With an estimated eight million visitors expected in London during July and August 2012, Graham Stephens, the co-ordination manager for the Olympics for Transport for London said that transport was marked as a potential problem right from the start: “The first advisers for the London bid helped us a lot when they stressed right at the beginning of the process that transportation was a major issue.”

Speaking about the legacy, Stephens pointed out that the transport system after the Olympics will be “significantly reinvigorated.” In the meantime, Londoners continue to face delays and line closures while the transport system goes through its upgrade.

For the full article click here

 

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The true Olympic legacy: the debt starts here

Sep 26 2011 Published by under Olympics 2012

The Olympic village has been sold to the property arm of Qatar’s Royal family at a loss of £275m.

In alliance with British developer Delancey Estates, the two companies will be responsible for just over half of the existing 2,818 homes and for the development of a further 2,000 units on new land.

The partnership “creates the first private-sector residential fund of more than 1,000 homes to be owned and directly managed as an investment.”

For more on this story click here

 

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McDonald’s volunteers to find out their Olympic roles this week

Sep 23 2011 Published by under Olympics 2012

As initial offers for the volunteering roles during the 2012 Olympics are sent out this week, some successful 10,000 Game Makers have two weeks to accept them. McDonald’s anticipates the replies particularly impatiently, because the fast-food giant is in charge of providing training for the volunteers.

 

However, it is just the beginning of a long process of filling up all of the 70,000 unpaid positions for the Olympics. Over the next few months thousands of e-mails will be sent to applicants, aiming to inform everyone about the progress of their application by the end of this year. LOCOG officials also claim the last interviews are scheduled for March, 2012 and the last role may be taken even as late as April, 2012. All candidates have to undergo security checks before signing the final contract.

The first volunteers who received conditional offers are inter alia: Nader Mozakka from North West London who will be an NOC Assistant in the Athletes’ Village; Maggie Hendry from Dundee, Scotland who will be a Physiotherapist at North Greenwich Arena at Games time; Erin Morgan from Newry, Northern Ireland who will be an Event Services Team Member at the Olympic Park and Charlotte Evans from Caerleon, Wales who has been assigned a role as an Event Services Team Member for Wimbledon.

LOCOG chairman Sebastian Coe stressed the importance of the offers made, as it marks the new stage of the Game Makers programme. He said: “It has been a privilege for my team to meet and interview so many enthusiastic and dedicated people from right across the UK who would like to volunteer with us and make the Games a success for athletes, media and spectators alike.”

Jill McDonald, UK chief executive of McDonald’s, added: “We aim to help provide the volunteers with the skills, knowledge and confidence to deliver an outstanding level of hospitality at the Olympic and Paralympic Games next year.”

The “McJobs” offered are perhaps not the world’s most desirable employment, although initially promised to be financially rewarding, will be unpaid for the 2012 Olympics. Spectacle has already covered McJobs, which can be found in the Olympics 2012 section of Spectacle’s Blog.

Unsurprisingly, the official volunteer t-shirts will not be the only place where golden arches will be seen at the 2012 Olympics, as McDonald’s also obtained a monopoly on food sold during the Games. This has stirred up a debate on public health and well-being, which could be argued as not being on McDonald’s priority list. This American meal brand plans to open the largest McDonald in the world in the Olympic Park, Stratford. It is also interesting to know that there will be no kitchens provided to athletes, who will be forced to dine in the dining halls catered also by McDonald’s.

Obviously, McDonald’s sponsorship is happily welcomed by LOCOG, but should their profit really overshadow the Olympic’s overriding goal of promoting a healthy lifestyle?

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How to sponsor the Olympics in 4 easy steps…

Sep 23 2011 Published by under Olympics 2012

Calling all Olympic 2012 sponsors!

Did you know that London can have that glossy just-out-of-the-showroom clean city look in four easy steps?

Consumers Spectators will get the chance to experience that special Olympic “feeling” by seeing your products on billboards all the way to each sporting venue. Not only that, with careful planning you will be guaranteed (yes, guaranteed!) maximum exposure in all other parts of the capital.

Here’s all you need to do:

1. Seek out people wearing clothes advertising rival products and either get them to wear them inside out or use masking tape to cover up the offending image so they’re not spotted on TV.

2. Rename well-known buildings  if they are sponsored by a rival brand (think O2 Arena.)

3. Book up as much billboard space as possible in and around the capital so your competitors can’t get a look-in.

4. Remove all of your rivals drinks and food from all “Olympic family” establishments so only your products can be consumed.

Simples!

To find out more click here.

 

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Olympic legacy – a potential disaster?

Sep 21 2011 Published by under Olympics 2012

Richard Caborn, the sports minister at the time London won the Olympic bid, will speak today raising his concerns over the potential failure of the Olympics’ sporting legacy.

In his keynote speech at the annual meeting of the Sports and Recreation Trust Association in Birmingham, Caborn will elaborate on his comments, quoted in the Guardian today, that there was a “danger of failing completely,” adding that there needed to be a “major change of direction in the strategy on this if the disastrous decline experienced by many of the sports is to be reversed.”

The latest quarterly figures from Sport England show that the target to increase the number of people playing sport three or more time a week by one million by 2013 is a long way off the mark with a more modest increase of just under 110 thousand from 2007-08.

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UK’s Olympic win could leave London tourism a major loser

Jul 19 2011 Published by under Olympics 2012

The official agency behind promoting tourism for London has admitted that the 2012 Olympic Games could lead to a lull in visitors to the capital next year, which may have a damaging impact on the UK’s stuttering economic recovery.

London & Partners has acknowledged there “could be a problem” with people not wanting to come to London over fears, such as over-crowded transport, a lack of, or high prices for, hotel rooms, and the capital resembling a building site, from 1 January until the Olympics end on 27 August.

More on the Independent

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New Olympic legacy website: London-Rio: Olympic Cities

Jun 24 2011 Published by under Olympics 2012

Mega Event Cities

London-Rio: Olympic Cities

“Cities across the globe are using mega events to catalyse urban development and social, economic and cultural change. Here we present insights and analysis of these events, examining their impact upon city-building and exploring their contribution to the design and shaping of place.

Our research is policy focused and practical. Our approach is focused upon the social impacts and legacies of mega events. We use interdisciplinary analysis to discover new ways of comparing and thinking about the mega event city.

We are interested in receiving comments on the site and suggestions for relevant material or links to be placed on it. The site will be dedicated primarily to housing academic work on the social legacies of mega events, particularly those referring to London 2012 or Rio 2016. We would also welcome links to our site being placed in sites addressing similar themes.”

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LOCOG to ban cameras from the Olympics

Apr 08 2011 Published by under Olympics 2012

Amateur Photographer has reported that the London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) is putting restrictions on the type of photographic equipment that the public will be allowed to bring to the Games, and are banning cameras from certain events altogether.

A photography enthusiast wrote to LOCOG asking if he would be allowed to bring his DSLR lens to the Stadium, and was told in an email that ‘LOCOG has yet to finalise the spectator filming and photography guidelines. As with other large sporting events there may be restrictions for spectators on the size of lenses permitted into venues.’

It is believed that certain kinds of equipment will be banned from the Games altogether, whilst no flash photography will be allowed at all in the public stands during certain events, such as shooting.

LOCOG is set to discuss its final photography guidelines at talks in the summer and in September. Once they have been finalised, the guidelines will be published on their website.

Read the full article here.

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London 2012 marathon manager quits in row with LOCOG

Apr 07 2011 Published by under Olympics 2012

blue wall

Dave Bedford, the manager of the London 2012 Olympic and Paralympic Games, has resigned from his post after a series of disagreements with the Olympics organising committee, LOCOG.

Bedford tendered his resignation on the 4th April, saying that the organisers were ‘inexperienced’ and had not listened to his advice. It is believed that Bedford was angered by the committee’s decision to move the marathon away from Tower Hamlets in east London to the Mall without consulting residents and over their plans to close the marathon route for a test run for ten hours on 30th May.

Over the past weeks, the press has reported a number of controversies involving LOCOG over the planning of the Olympics. In spite of this latest criticism, London Marathon have already confirmed that they will continue to work with the Committee to finalise preparations for the 2012 Olympics.

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