Interested in learning to produce video with Spectacle?… You’re in great company

Do you want to learn how to produce and edit high quality video to promote your business, organisation, or institution?

If so, you’re in good company: we’ve trained numerous individuals and groups from large and small institutions, organisations and companies in the past six months. All of them have left happy, and many have come back for more training.

Spectacle clients so far in 2016 alone include:

The Science and Technology Facilities Council (a UK government body)

The International Baccalaureate

Save the Children

Sentura Group

The European Parliament

Autotrader

Department for Culture Media and Sport (a UK government department)

King’s College London

The Open University

Capcom

 

Some notable clients from a little longer ago include Cambridge University PressWatford Borough Council, and Redbridge Council

To find out more about what we offered these clients, and what we could offer you, send us a quick email to training@spectacle.co.uk

 

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Video Training for Charity Communications

Many charities, NGOs and community groups find online video an indispensible way to promote their work, to raise awareness, to fundraise or to campaign. But outsourcing video projects to production crews is extremely expensive, and may not produce the best results. We can train Communications Officers and Marketing Teams to produce high-quality video in-house, instead.

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We offer an affordable three day course or bespoke one-to-one training to help existing staff learn to produce video in-house, on a small budget.

The course aims to introduce participants to every stage of the documentary filmmaking process, so that afterwards they’re in a position to build on their skills on their own. Once you or your staff have learned to make your own video content you will be able to do this again and again, saving on the cost of hiring a film crew

Not only is training existing staff or volunteers in the techniques of high quality digital film making far more cost effective than hiring a film crew, but the results can be better. When people working on the ground record their own activities and events, capture client testimonials and document their work you can often get better results than with a hired film crew of strangers. Where your staff have built relationships and trust with your clients they can film more relaxed and interpersonal moments – moments that might elude an external film crew, making for a more direct and powerful film.

If you work in remote locations or developing countries, training your own staff to record their work could be particularly beneficial, potentially saving you a lot of money and ensuring your organisation achieves an end result which accurately reflects the nature of the project.

Our Video Marketing Course always receives oustanding feedback.

 

 

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Video Marketing For The Web Training Course

video marketing

Spectacle offers a variety of different training courses. If you work for a business, start up, NGO or charity this might be your chance to learn how to use digital video for marketing purposes.

Hiring film crew or attending a training course to learn video skills can be expensive. However, Spectacle’s video marketing for the web course is affordable and can help you to boost business.

If you work for a business, start up, NGO or charity then our course could be beneficial to you, by offering advice on using digital video to advertise, target and fundraise.

By 2017, video will account for 69% of all consumer internet traffic according to a study by Cisco. Online video is quickly becoming a key means for people to satisfy information and entertainment needs, and has become the future for marketing.

Video has the biggest potential reach on the web, Youtube receiving more than 1 billion unique visitors every month. Meaning Youtube receives the second most visitors on the whole of the web, after Facebook.

We schedule courses at our premises in London regularly over the year but are also available to come and teach at institutions. The course has recently been taught at Cambridge University Press and several Borough Councils. We have received excellent feedback.

Freelance Marketer Ella gave excellent feedback and said :

I was looking for a cost effective course to extend my marketing skills to be able to offer short digital video production for my clients. As a freelancer, a lot of courses I looked at were too long, with content I didn’t need, and frankly too costly. Of course, part of me thought the Spectacle course was a suspicious bargain, but testimonials were strong and I liked how ‘real world applied’ the content looked. 

I needn’t have worried. Mark has a skill to extract exactly what you need from the course and flex content to suit you. My photography skills were basic at best, and decades old, but very swiftly updated!  Hands on use of high quality camcorders straightaway means that you fly out of the blocks on that, and find yourself filming around Clapham getting the feel of things very quickly indeed. By the end of day one we’d interviewed, reviewed framing, focus and exposure issues, and – most eye opening to me –  got the hang of how to record broadcast quality audio. Not to give too much away, by the end of day two we were in post production…

For me, the key was Mark’s ‘mindset’ approach. So, of course, my technical skills will need hours of practice over the next few weeks, but unless your training gives you the mindset of a film maker, you might as well work your way through the manufacturer’s manual. Mark covers how to keep swapping your hats, from thinking like a sound engineer to how to capture plentiful footage that’s filmed in a away that doesn’t prompt a performance or reaction, to maintaining the story thread (and safe files) through the edit process.  

On editing, I have even less background than photography. But there’s hands on time again, and most importantly a really in-depth comparison of software you can use, with differing tools and screen layouts. The same goes for kit options – there’s no pressure to buy any one brand or configuration, and Mark discusses what you’re likely to need specific to your setting.  I have confidence now to choose what will suit me best, and even where to hunt for 2nd hand, which is a quantum leap from where I was 

Would I recommend Spectacle? Only grudgingly – it’s my secret support system now, and I’m not sure I want to share… I shall definitely be going back.

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 

 

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Training: Digital Video Production for the Web

Our Digital VWEB4ideo Production for the Web course is aimed at NGOs, SMEs, charities, social enterprises and small businesses who want to produce their own online video content. There is an ever-increasing demand for high quality online video to get your message across and to reach audiences.

DIY film making and successful use of no/low budget techniques can slash your production costs and actually improve the content you produce. Training existing staff or volunteers in the techniques of high quality digital film making is far more cost effective than hiring a film crew. But in addition to this, when people working on the ground record their own activities and events, capture client testimonials and document their work you can often get better results than with a hired film crew of strangers. Where your staff have built relationships and trust with your clients they can film more relaxed and interpersonal moments – moments that might elude an external film crew, making for a more direct and powerful film.

WHAT YOU WILL LEARN

This practical hands-on course aims to give you the “future proof” information you really need to know to produce high quality videos by concentrating on the techniques and skills that stay constant, regardless of passing developments in software, technologies and formats.

The training is not technology specific but gives you the knowledge and attitude to get the best out of whatever equipment is to hand, to navigate your way around the complexity of codecs and formats, to identify and solve technical problems, techniques and methods, to speedily pass on knowledge and expertise to other members of your organisation and client base.

ABOUT THE TUTOR

Mark Saunders is an award-winning independent film-maker, media activist and writer. His expertise in the field spans over two decades.

He is currently running Spectacle Productions, a company which he founded in 1990. Clients have included Amnesty International, Channel 4, the Rowntree Foundation, the Howard League for Penal Reform, Council of Europe, Groundwork, the London Health Commission, and many others.

His films have been broadcast internationally and exhibited at galleries, including Tate Britain, the National Film Theatre, the Institute of Contemporary Art, Musee des Beaux-Arts,  the National Media Museum and the Photographers Gallery.

Alongside production work, in 1990 he was a founding member of INURA (International Network for Urban Research and Action). Mark has also been teaching for over 15 years, and has been a visiting lecturer at a number of institutions, including London School of Economics, the Royal College of Art, the London College of Communications, Bournemouth, Florence, and Coventry Universities. He is currently teaching at Birkbeck College.

DATES AND COSTS

Our London based Digital Video Production for the Web training course is suitable for beginners and up. At just £600 per person it is excellent value and we offer a 20% discount to groups of more than four booking together. If you are a group we can bring our training to your premises and tailor it to your needs.  We have a course scheduled for next week, and another set to run in December (3rd-5th). We will arrange more courses for individuals if there is demand so please enquire if you are interested. If you are a group of more than four, please contact us and we can run a course especially for you.

For more information on prices, booking and course content, please see the training page on our website.  

If you are interested in booking this course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter.




 

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Digital Video Production for the Web- Short Training Courses

Digital Video Production for the Web

NGOs, charities, social enterprises and small businesses have been badly hit by the recession and funding cuts. To reach out to your target audience and get your message across there is an ever increasing demand for online video- producing high quality online videos need not be an expensive luxury.

TRNVideofortheweb

DIY digital film making and successful use of No/Lo budget techniques, can slash your production costs and actually improve your production values.

By training existing staff or volunteers in the techniques of high quality digital film making organisations can greatly reduce production costs. When people working on the ground document their own activities and events and record client testimonials you can often get better results than with a hired film crew of strangers.

Where your workers have built relationships and trust with your clients they can film more relaxed and interpersonal moments, moments that might elude an external film crew, making for a more direct and powerful film.

This practical hands-on course aims to give you the “future proof” information you really need to know to produce high quality videos by concentrating on the techniques and skills that stay constant, regardless of passing developments in software, technologies and formats.

The training is not technology specific but gives you the knowledge and attitude to get the best out of whatever equipment is to hand, to navigate your way around the complexity of codecs and formats, to identify and solve technical problems. You will learn the techniques and methods of high quality digital production in a way you can speedily pass on the knowledge and expertise to other members of your organisation and client base.

Organisations with a member of staff who have completed the course can hire Spectacle’s equipment at a 15% discount.

The course is modular. You can take just the 2 day production course or the 3 day course that includes post production and uploading video to the internet.

For more information Digital Video Production for the Web

If you are interested in booking the course please visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

For info on new dates and courses please sign up for the Spectacle training newsletter – tick the box if you would also like Spectacle’s general newsletter.




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