Sponsors Ambush Spectators

Ambush marketing is something that is causing much concern to the London Organising Committee of the Olympic Games (LOCOG). It is an issue that has already been causing panic, with numerous reports of alleged ambush marketers coming to light in the last few years, and LOCOG fear that it will become even more intense in the coming months as we get closer to the start of the games. However, if you are wondering what ambush marketing is exactly, let me explain. The International Olympic Committee (IOC) defined it as “all intentional and unintentional attempts to create a false or unauthorised commercial association with the Olympic Movements or the Olympic Games”, which is a fairly selfish definition on their part. Honda has been under investigation by LOCOG following the release of a 2011 ad campaign which featured numerous British Olympic athletes. Furthermore, BMW are the official car sponsor of the Olympics.

However, the IOC’s definition also seems to include small businesses who could be seen as trying to rival McDonald’s, Coca Cola and Visa, who are also official sponsors of the Olympics. The official sponsors have paid almost unimaginable amounts of money to be associated with the mega event, and they are most keen to protect their investment against all ‘rivals’ trying to associate themselves with the Olympics for free. Small businesses could also be potentially fined up to £20,000 without even realising that any crime had been committed, with LOCOG taking a zero tolerance approach on all ambushers. Surely, with big multinational corporations putting small companies out of business all over the world, LOCOG’s wrath should only be directed at the multinationals, but at least McDonald’s will be safe from the threat caused by small businesses.

The spectators at the Olympics this summer are also not safe and could potentially be turned away, or have items taken away from them if they are not products of the official sponsors. At the 2006 football World Cup in Germany before the start of a match, some spectators “were forced to watch the game in their underwear after being forced to remove their orange lederhosen linked to a ambusher brewer”, possibly a sign of things to come. But now that the Olympics has become an advertisement for products that have no connection to sport, and that the world is being rebuilt in a corporate image, and we now no longer have the right to even wear our own clothes, everything is now falling in to place for this years Games to be the most successful yet.

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Social Media Ban For Olympic Volunteers

The 70,000 London 2012 Olympic Games volunteers have been told that they are banned from posting about the games on social media sites. The London Organising Committee of the Olympic Games (LOCOG) have released a document detailing what volunteers can and can not say. In the document volunteers have been asked not to mention details about their role, their location or about the athletes. However, this does seem to contradict British Olympic Association Chief Executive Andy Hunt’s statement that “The International Olympic Committee themselves are really pushing the use of social media and we support that“.

Jean Tomlin (LOCOG HR Director), who blogged in 2011 on the London 2012 website, said that the “Volunteers are the lifeblood of London 2012”. It certainly seems apparent that without the help and the passion of the volunteers, who are giving up their free time to ensure the success of the games, the London Olympics would not be possible. However, with such an infringement on civil liberties LOCOG certainly seem more than willing to dig a yet deeper hole for themselves.

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The Security Olympics

The Olympic Legacy has been an idea under siege since the term was first bandied about. Today though, Stephen Graham, Professor of Cities and Society at Newcastle university has published a damning indictment of the Legacy in the Guardian. His essay outlines how the security operation surrounding the games is not only about security, but instead about the promotion of corporate and political interests, thinly veiled by the non-description of public interest and safety.

Graham’s article does not make for light or quick reading, but here are a few of the ideas to get you going:

With the required numbers of security staff more than doubling in the last year, estimates of the Games’ immediate security costs have doubled from £282m to £553m. Greece’s security costs for their Olympic Games were a major contributor, as part of the overall £10bn costs, to Greece’s subsequent debt crisis. Current estimates for the London Olympic Games stand the costs around £26bn.

More troops – around 13,500 – will be deployed in the London operation than are currently at war in Afghanistan. The growing security force is being estimated at anything between 24,000 and 49,000 in total. Such is the secrecy that no one seems to know for sure. On top of this, an aircraft carrier will be moored on the Thames, and drones will patrol over the ceremonies.

New, punitive and potentially invasive laws such as the London Olympic Games Act 2006 are in force. These legitimise the use of force, potentially by private security companies, to proscribe Occupy-style protests. One such law allows police to arrest or eject anyone that does not comply with the ‘celebratory look and feel’ of the Games – in theory to prevent unofficial advertising. However, corporate interests aside, the odds that this law will be utilised only against advertisers are long.

The security preoccupations of Olympics present unprecedented opportunities to push through highly elitist, authoritarian and speculative urban planning efforts that otherwise would be much more heavily contested – especially in democracies. These often work to “purify” or “cleanse” diverse and messy realities of city life and portray existing places as “waste” or “derelict” spaces to be transformed by mysterious “trickle-down effects”. The scale and nature of evictions and the clearance of streets of those deemed not to befit such events can seem like systematic ethnic or social cleansing. To make way for the Beijing Games, 1.5 million were evicted; clearances of local businesses and residents in London, though more stealthy, have been marked.

Spiraling costs, social cleansing, Government privatisation policy, and suppression of the population – these are all “bigger picture” issues. The everyday realities of the games seem to pale in comparison.  As Professor Graham delivers a strong blow to the pomp and sanctimony of the London Organising Committee, he highlights their priorities articulately but with subtlety. It seems that bankrupting the country is an acceptable price for establishing the Olympic legacy – oppressive security measures and extensive privatisation of any service in reach.

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Olympic Tickets – Seb Coe’s “obsession with secrecy”

 

Chairman of the London Organising Committee of the Olympic Games (LOCOG), Lord Sebastian Coe, has been accused of having an “obsession with secrecy” over the Olympic ticket allocation process. At the London Assembly Dee Doocey, the chair of the assembly’s Economy, Sport and Culture Committee, claims that a statistical analysis and breakdown of tickets “should be available at the hit of a button”, but is being avoided using data protection.

When asked how many of the tickets already sold fall below the £50 mark, Lord Coe said he would not answer until the remaining four million tickets were sold. He claimed that to do so would be providing “partial information” and added his staff “will not provide a running commentary”. His refusal to answer the question clearly sparked anger amongst the assembly members with Conservative member Andrew Boff saying “what you’re saying is that we are too thick to understand the job you are doing and you will not give us the information. That is an insult”.

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Olympic Realities

 

Landlords in east London are already hiking up pricing in anticipation of big profits this summer. Accommodation during the Olympics is shaping up to be very big business- hotels have been booked for months and so private landlords are stepping in to fill the hole in the market. The result of this, however, is massively inflated rent. Long-term tenants are being given the choice between arbitrary rent increases or notices of eviction to make space for short-term tenancies. More on Metro.

Hoteliers and theatre owners have raised fears that foreign tourists could avoid the capital because of the Olympics and possible transport problems. Culture Secretary, Mr Jeremy Hunt, admitted that there would be “displacement”, with fewer traditional, foreign tours coming to London this summer.

To soothe these worries, a £4m TV advertising campaign for domestic holidays is due to begin next month in an effort to persuade the population to stay in the country this summer for the games. The advert exclaims, “There’s so much happening in Britain in 2012, why on earth would you want to go abroad?” Quire right, Mr Hunt – who wouldn’t want to sit in front their TV all summer?

He added: “You’ll kick yourself if you don’t come to London this summer.” And you will; for missing out on all the chaos in the capital. (A new spectator sport for the Olympics?) No transport, no tickets (to the games, to the Olympic Park, to theatres, no hotel rooms or restaurant tables), annexing of public spaces, no jobs, no beer, wildly inflated prices; the list of crises/idiocies goes on.

Seven hundred bars and clubs that receive deliveries from The Brewery Logistics Group are situated on the 109-mile Olympic Route network. Special “Zil lanes” will be in operation on a third of the network and are typically closed to all but official Games traffic from 6am until midnight, making daytime deliveries difficult. Mike Bracey, the group’s chairman, said: “The Olympics for us is the ultimate nightmare and time is running out to find a solution. London Councils and LOCOG are standing in the way of the solutions we have proposed about altering our routes and operating times.” He added: “But if there is no breakthrough then our members will have to either meet huge costs in getting the deliveries through or the beer won’t arrive at all.”
All these disruptions are in the name of the Games… Or profit. Where the London Organising Committee of the  Olympic Games are concerned, the two terms are relatively interchangeable.

 

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Plans to reveal yet another statue.

The Camden New Journal yesterday uncovered plans to erect a statue of Christ the Redeemer on Primrose Hill. The statue will be a tribute to the one overlooking Rio de Janeiro, to celebrate passing on the torch (pun begrudgingly intended) to Brazil for 2016.

The Brazilian government would fund the project, and a planning consultancy based in London has been employed by Brazil’s tourist agency to hold a public meeting to display the designs before applications for planning permission are submitted.

The Camden-based design company See Me, Hear Me, Feel Me did not want to discuss the plans, and the Brazilian government was unavailable for comment, but Primrose Hill Lib Dem councillor Chris Naylor said he wasn’t sure a 30ft statue of Christ with his arms outstretched was quite what the area needed.

Other statues to celebrate the Olympics have been erected around Britain, often to the displeasure of residents. The ‘Jurassic Stones’ statue, by Richard Harris, has been greeted with horror by residents of Weymouth, Dorset. The Stones’ £335,000 bill pales in comparison to the £19m spent on Anish Kapoor’s ‘ArcelorMittal Orbit’, on site in Stratford.

 

Many people question why so much money is being spent on statues to celebrate the Olympics, and whether it is appropriate in the current economic climate. The term ‘Legacy’ has always been used to describe the impact of mega-events like the Games: urban development, social, economic and cultural changes are words often thrown around in relation to the Legacy. However, the term has been re-appropriated by critics of the Games and become somewhat of a joke. The Legacy that does seem to be taking shape is symbolised in the statues cropping up around the country – abstracted, distorted, and expensive.

The real Olympic Legacy will be towering debt.

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“Despite the City” saw today’s anti-capitalist protests

Today’s anti-capitalist revolt around the world did not start a couple of weeks ago in Wall Street, but has its roots in the 80s. The fears of “unequal redistribution of wealth”  first emerged and spread when the colonisation of the financial centers began, just when the London City annexed the docklands area. But only now the real protests have grown in power, with St Paul’s Cathedral yard and Brighton park being resolutely occupied in the past weeks.

“Despite the City” witnessed this movement of discontent since its beginnings in the 80s and documented it in a community-led video showing local residents under threat. They are filmed when confronting the planners and property dealers, who broke their promises about the “real” job opportunities. Relocating the world’s biggest banks and companies to the aptly named Isle of Dogs changed the realities of many. For sure!

You can buy this still very relevant documentary on corruption, lies and broken promises on Spectacle’s website.

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New Olympic legacy website: London-Rio: Olympic Cities

Mega Event Cities

London-Rio: Olympic Cities

“Cities across the globe are using mega events to catalyse urban development and social, economic and cultural change. Here we present insights and analysis of these events, examining their impact upon city-building and exploring their contribution to the design and shaping of place.

Our research is policy focused and practical. Our approach is focused upon the social impacts and legacies of mega events. We use interdisciplinary analysis to discover new ways of comparing and thinking about the mega event city.

We are interested in receiving comments on the site and suggestions for relevant material or links to be placed on it. The site will be dedicated primarily to housing academic work on the social legacies of mega events, particularly those referring to London 2012 or Rio 2016. We would also welcome links to our site being placed in sites addressing similar themes.”

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London 2012 marathon manager quits in row with LOCOG

blue wall

Dave Bedford, the manager of the London 2012 Olympic and Paralympic Games, has resigned from his post after a series of disagreements with the Olympics organising committee, LOCOG.

Bedford tendered his resignation on the 4th April, saying that the organisers were ‘inexperienced’ and had not listened to his advice. It is believed that Bedford was angered by the committee’s decision to move the marathon away from Tower Hamlets in east London to the Mall without consulting residents and over their plans to close the marathon route for a test run for ten hours on 30th May.

Over the past weeks, the press has reported a number of controversies involving LOCOG over the planning of the Olympics. In spite of this latest criticism, London Marathon have already confirmed that they will continue to work with the Committee to finalise preparations for the 2012 Olympics.

Financial Times Reveals Welfare-to-Work Programme Chaos

OLYPHOTO - 270

The Welfare-to-Work Programme has been described as “set to fail” by Sir Robin Wales, Mayor of Newham – the host borough for the 2012 London Olympics. In a fortnight, the winners of contracts are due to be announced, putting the unemployed and people on disability benefits back to work. However, Sir Robin believes that there is “a serious risk that some of the best prime providers may walk away”. Out of 11 bidders for the East and South London contract, 3 will be appointed in order to provide competition. Sir Robin said that he is yet to be convinced that ‘three prime contractors each delivering across 17 boroughs will do anything other than lead to confusion amongst job seekers and contractors’.

The rules the work programme has in place could themselves prevent people from taking one of the 100,000 jobs that the Olympics are meant to create. This is because providers will be paid the majority of their fee once they have managed to provide individuals with sustained work for a period of up to 2 years. However, given the short-term nature of most of the Olympic jobs on offer, the possibility of people taking jobs, becoming unemployed again and having to re-start the work programme a year later may prove discouraging.

Sir Robin believes that the government needs to ‘ensure that working in an Olympic job does not disadvantage the indivdual’ to avoid losing out on ‘the single greatest opportunity in Newham’s history to get our residents into work’.

To see the full article click Olympic jobless drive heads for ‘Chaos’

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